uLocate: Mobile, Social, Local Where 2.0 Conference June 13, 2006 Walt Doyle CEO uLocate Communications

Device Brands, Operators. Handset manufacturers Device Brands, Operators. Handset manufacturers LBS Application uLocate, Wavemarket, NIM, Radiate, Webraska, Wayfinder LBS Application uLocate, Wavemarket, NIM, Radiate, Webraska, Wayfinder Middleware uLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris Middleware uLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris Geospatial Server ESRI, MapInfo, MapQuest, Telcontar, Autodesk, NAVTEQ, TeleAtlas Geospatial Server ESRI, MapInfo, MapQuest, Telcontar, Autodesk, NAVTEQ, TeleAtlas LBS Infrastructure. Management TCS, Nokia, Openwave, Ericsson LBS Infrastructure. Management TCS, Nokia, Openwave, Ericsson LBS Infrastructure Qualcomm, SiRF, TruePosition, Cambridge Positioning LBS Infrastructure Qualcomm, SiRF, TruePosition, Cambridge Positioning Value Chain Wireless LBS Value Chain ASP App Dev Publisher uLocate Platform and Services $1 Billion Market in 2008 LBS Total Market (US )

Mobile, Social, Local – Helpful and Useful Social is a state of mind - managed by you. –Early examples – presence Local is where you are – now. –Early examples – online local search. We bring these together through an enabling platform. –Buddy Finding / Friend Finding –Location enabled photos

Our Platform – Application Drivers Location Clearinghouse Profile Management Privacy Media Management Alerting and Messaging BillingAd Platform Publishing/Branding Online Photo Management Local Search Indexed Search Mobile Marketing Mobile 2.0 API J2ME, BREW, SMS/MMS, Flash Lite, WAP Platform Application Middleware Maps & Navigation Internationalization Map & Navigation Data User Generated Content Point of Interest Data User Location Sources Reporting Web 2.0 API HTML, CSS, AJAX, FLEX “People Locators” MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio Buddy Finder, Global Pet Tracker, Lifeline Senior Locator “People Locators” MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio Buddy Finder, Global Pet Tracker, Lifeline Senior Locator “Travel Assistants” Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Time Out, etc. “Travel Assistants” Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Time Out, etc. “LBS Imaging” Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, Kodak, National Geographic, eVite, USA Today, NBC, etc. “LBS Imaging” Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, Kodak, National Geographic, eVite, USA Today, NBC, etc. Applications Our Platform 3 rd Party Data

Application – “Buddy Finders” -uLocate is the developer and publisher of MapQuest Find Me, the first GPS-enabled “Buddy Finder” in the U.S. to work across multiple carriers. - Wireless Location Management is the nucleus of “Buddy Finder / Friend Finder.” - “Buddy Finders” enable Mobile Social Networking.

Camera Phones - Market Size 57 Million Millennials –15-25 years old 84% have cell phones today –26% likely to purchase new phone w/i 6 months –~60% of new cell phones are camera phones 47% will have a camera phone in 2006 Total addressable market (2006): 27 Million Sources: Primary (analyst reports; Mobile Imaging Report) Secondary (internal and external including Alloy Readership Study)

Path of a camera phone photo Camera Phone App Online Photo Management Location data is best meta data (Time + X/Y). Enable 100% tagging by not requiring the user to manually tag. Enables effective search = monetization opportunity and increase user experience. NOW FUTURE Online archive or prints Searchable, indexed content

Geo-Tagged Imagery Connects people through experiences they share right from their mobile phone (photos, video, text). Touch users at 3 core emotions: Vanity, Sociability and Sentimentality. Enhance user experience and create monetization opportunity for digital content.

uLocate B2B platform supporting commercial cross carrier applications managing user location. –Commerical “buddy finder” applications with GPS. –Commerical GPS photo applications.

uLocate Overview