A/B Testing with Google Optimizer Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago

Overview What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing

A / B Testing

Google Optimizer Free Website testing and optimization tool Helps optimize site design and content Helps increase revenue and ROI

How it works Design two or three different pages Sign up for a Google account Add some Java code to a few of the pages Let Google track and direct web traffic You view the reports

How to set up Design your two or three webpages Go to Login with google ID or make an new account

How to set up (continued)

Reporting

Plug-Ins for CMS Drupal WordPress Joomla to-use-google-web-optimizer-in-joomla

Other usages for A/B Testing Campaigns MailChimp.com (built in feature) Manually 25% Version 1, 25% version 2 Links bit.ly (share, track, and analyze your links.) Post, Social Media, Articles

Key Points Google Optimizer Free Easy to setup Works with CMS Good way to test designs and content Works in combination of Google Analytics A/B Testing Is not just for web pages

Pete DuMelle PD Design, Inc Presentation Articles Thank You