LINKEDIN 101 How to use your LinkedIn profile Last modified July 2015

Proprietary and Confidential. © 2015 Optimas July 2015 – 2 YOUR PROFILE LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 3 To strengthen the Optimas brand So prospects know who they can connect with to do business with Optimas As a new brand, our collective profiles will show we’re all that we say we are:  Global  Cohesive  Experienced WHY UPDATE LINKEDIN? LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 4 Include a professional picture (we can arrange for a photographer, contact The Marketing Team) Make sure Optimas is your latest employer, starting June 2015 Include a summary about your experience List your past positions Provide a summary of each position Education background TIPS FOR YOUR PROFILE LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 5 PROFILE CHECKLIST This checklist can be used to assist you with creating a strategy to optimize your branding using your LinkedIn profile. If you have not yet created your LinkedIn profile, utilize this checklist as your profile outline. BASICS Full Name Company Custom URL (i.e., initial_last name) LINKEDIN 101 PROFILE DETAILS Professional Headline (120 character memorable advertisement as to what you do opposed to your position title) Company Summary (Your summary should be your profile elevator speech. This is a short summary that quickly and simply defines you as a brand and your promise of value. Insert relevant key words for better ranking in Google searches.) Qualifications and Specialties

Proprietary and Confidential. © 2015 Optimas July 2015 – 6 PROFILE CHECKLIST LINKEDIN 101 WORK EXPERIENCE (REPEAT AS NECESSARY) Company Current Position Responsibilities Summary (Start each summary with a powerful value proposition statement followed by your responsibilities and personal successes.) EDUCATION (REPEAT AS NECESSARY) School Date Degree CERTIFICATIONS List certifications HONORS & AWARDS List honors & awards PUBLICATIONS List publications WEBSITES/PROFESSIONAL PORTFOLIO OF WORK List professional portfolios (Be sure to include a robust description of your websites.)

Proprietary and Confidential. © 2015 Optimas July 2015 – 7 CHANGE PHOTO From the homepage, hover over “Profile” and click “Edit Profile.” LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 8 CHANGE PHOTO Next, hover over your existing profile picture and click “Change Photo.” LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 9 Browse for your photo on your computer and select. Click and drag your mouse on the photo to select the area to be cropped for LinkedIn. Click “Save” when you are happy with how it looks. CHANGE PHOTO LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 10 ADD A SUMMARY Add a summary to your LinkedIn profile by clicking “Add Summary.” LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 11 ADD A SUMMARY Type or paste your summary and click “Save” when you’re happy with it. LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 12 ADD EXPERIENCE Add job experience to your LinkedIn profile by clicking “+ Add Position.” LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 13 ADD EXPERIENCE Fill out all fields, including the description. Click “Save” when complete. LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 14 Repeat the previous two steps until you have added all of your relevant work experience. Be sure to add descriptions for each entry detailing your job responsibilities. ADD EXPERIENCE LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 15 You may add: Languages you speak Volunteer experience Honors and awards received Skills you have Your education See subsequent slides for screenshots of each. ADD EXTRA INFORMATION LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 16 ADD EXTRA INFORMATION LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 17 ADD EXTRA INFORMATION LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 18 STATUS UPDATES LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 19 To notify your network of changes with Optimas. Example updates include:  Any Optimas press release (e.g., new partnership, favorable quarterly earnings, new website, etc.)  Optimas involvement in local events (sponsorship, etc.) To show you’re keeping up with the industry by sharing other news and articles that interest you. WHY PUBLISH AN UPDATE? LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 20 PUBLISH AN UPDATE LINKEDIN 101 To publish an update, go to the homepage and click “Share an Update.”

Proprietary and Confidential. © 2015 Optimas July 2015 – 21 PUBLISH AN UPDATE LINKEDIN 101 Next, type an introduction to the article you’d like to share and then paste the link.

Proprietary and Confidential. © 2015 Optimas July 2015 – 22 PUBLISH AN UPDATE LINKEDIN 101 Once the link preview appears you can delete the link you pasted in the text box. Click “Share.”

Proprietary and Confidential. © 2015 Optimas July 2015 – 23 NEWS FEED LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 24 NEWS FEED LINKEDIN 101 Check what your network is up to via News feed. Sort and view their updates on the homepage.

Proprietary and Confidential. © 2015 Optimas July 2015 – 25 NEWS FEED LINKEDIN 101 You can like, comment on or share any update. When you share someone else’s update you are publishing it to your own LinkedIn profile.

Proprietary and Confidential. © 2015 Optimas July 2015 – 26 CONNECTIONS LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 27 ADD A CONNECTION LINKEDIN 101 Click on the dropdown to the left of the search bar at the top of your page and select “People.” Then type a name and click the magnifying glass.

Proprietary and Confidential. © 2015 Optimas July 2015 – 28 ADD A CONNECTION LINKEDIN 101 From the search results, find the person you’d like to add to your network and click “Connect.”

Proprietary and Confidential. © 2015 Optimas July 2015 – 29 CONNECTING WITH PROSPECTS – MESSAGING LINKEDIN 101 Thank you for connecting with me. I work for a global OEM Supply distributor, Optimas, and with our vast experience in the industry worldwide, I am hoping we can talk about how we can provide you with OEM solutions that are customized specific to your organization’s needs. To start, please visit our website at so you can see for yourself just how can benefit from Optimas’ engineers and first-class quality labs, as well as our global reach - which spans 250 cities in 50 countries. Thank you so much for your time, and I look forward to doing business with you. NAME TITLE CONTACT INFO

Proprietary and Confidential. © 2015 Optimas July 2015 – 30 ACCEPT/DENY REQUESTS LINKEDIN 101 View your connection invitations by clicking the person icon in the top menu bar. Click the checkmark to accept or click the “X” to deny the connection request.

Proprietary and Confidential. © 2015 Optimas July 2015 – 31 MAILBOX LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 32 READ/SEND MESSAGES LINKEDIN 101 Just like , you can read and send private messages through LinkedIn. You can access your mailbox by clicking the envelope icon in the top menu bar.

Proprietary and Confidential. © 2015 Optimas July 2015 – 33 OPTIMAS’ COMPANY PAGE LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 34 FOLLOW OPTIMAS LINKEDIN 101 Click on the dropdown to the left of the search bar at the top of your page and select “Companies.” Then type Optimas and click the magnifying glass.

Proprietary and Confidential. © 2015 Optimas July 2015 – 35 FOLLOW OPTIMAS LINKEDIN 101 Optimas should be the first listing in the search results. Click “Follow.”

Proprietary and Confidential. © 2015 Optimas July 2015 – 36 SHARE UPDATES FROM OPTIMAS LINKEDIN 101 You can like, comment on or share an update from Optimas. When you share an update you are publishing it to your own LinkedIn profile.

Proprietary and Confidential. © 2015 Optimas July 2015 – 37 JOIN GROUPS LINKEDIN 101

Proprietary and Confidential. © 2015 Optimas July 2015 – 38 JOIN GROUPS LINKEDIN 101 You can join groups to contribute to discussions about the fasteners industry or your particular expertise. Hover over “Interests” at the top of your page and click “Groups.”

Proprietary and Confidential. © 2015 Optimas July 2015 – 39 JOIN GROUPS LINKEDIN 101 On the right, click “Find a group.” Type something you’re interested in and click the magnifying glass to search.

Proprietary and Confidential. © 2015 Optimas July 2015 – 40 JOIN GROUPS LINKEDIN 101 Once you find a group that interests you, click “Join.” You can then begin reading and contributing to discussions to share your knowledge and connect with others.

Proprietary and Confidential. © 2015 Optimas July 2015 – 41 THANK YOU. PLEASE CONTACT THE MARKETING TEAM WITH QUESTIONS. LINKEDIN 101