Consumer Promotions Objectives: Define Consumer Promotion Identify the wide variety of consumer promotions Text Books today! Read pages

Promotions are targeted to either consumers or businesses. Today we focus on the 10 different types of consumer promotions Consumer Promotions – sales strategies that encourage customers and prospects to buy a product or service

#1 Coupons – certificate for cash discounts Notice that a discount is offered. If no discount, then not a coupon, just an advertisement.

#2 Premiums – low cost or free items included with purchase

#3 Deals – two products packaged together to create discount Think “Costco”

#4 Incentives – win prizes using some kind of game

#5 Product samples – free trial size offering Test Drive a car

#6 Sponsorship – fee paid for right to promote at event

#7 Tie-ins – when two companies promote together

#8 Product placement – use of brand name in movie, TV, etc. Transformers

#9 Loyalty marketing – frequent buyer or rewards programs

#10 Point-of-purchase displays – displays to hold and promote products.

Assignment – work with a partner A)Locate a coupon from the internet. Remember, coupons must provide entitlement for a cash discount. Paste a copy onto a Word Document and then print 2 copies (one for each partner) in black & white (printer 4350). On the bottom of the print-out complete B below by hand. B)Individually, locate an actual sponsorship where a fee has been paid in exchange for the right to promote at a set location or event. * Provide a full written description of the event. * Name the sponsor * Prompt: Why do you think the company made this sponsorship choice? C) Show your completed progress to Mr. Zender at end of class. Three- hole punch and include in your notebook folder at the end of the unit.