If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search How Web Search Influences Website Expectations Presented by: Ed Hoffman, VP of Global Sales and Business Development And Richard Sexton, Owner of Carolina Rustica

Site Search Influenced by Web Search

3 Evolution of Search Continued Innovation Voice Search Mobile Search Instant Previews Google Instant Optimized Refinements Realtime Search Auto Complete Universal Search Links to news and articles Images in Search

Evolution of Site Search

Many Consumers Search FIRST Consumers use Google or Yahoo or some web search every day – they are used to searching They want what they came for, not to be ‘distracted’ If they can’t find it, they can’t buy it. Do you search first?

The Importance Of Site Search The most important page on your site is the site search page Users often rely on search as their main hunting strategy 43% of visitors use the search box 30% of all activity on websites is search Visitors who use Site Search convert better than non-searchers. Why? Search is a fundamental component of the Web user experience and is getting more important every year

Understanding Visitors’ Language Fast, precise and successful searches increase your customers trust A picture is worth a thousand words, and there are probably 1000 different ways to describe any picture. Retailers see a huge variety of query terms & phrases.

Effective Site Search Relevance is crucial An effective search will help visitors choose to buy 73% of people leave a site within minutes if search is poor Watching search behavior helps merchants understand visitors Without effective site search, in short, merchants lose business

9 Placement Of The Search Box

Auto Complete

Rich Auto Complete Can get straight to products from the search box 33% of searchers use it Conversion rate 2x AOV 17% higher

Search Results Page & Relevance

Related Searches

Search Refinements & Ratings

Merchandising Banners

No Results

AJAX First search page loads normally. Only load the parts of the page that change for refinements, sorting changes, pagination, view changes, changes to number of results, or new searches (including search suggestions). 20% rise in conversion rate when switching to AJAX.20% rise in conversion rate Parameters in URL to maintain links and back button functionality. For navigation maintain non JS version for spiders – see Medichest.Medichest

Navigation

Video Content

Social Media in Search

21 Facebook Integration Trivial inclusion of like button and number of likes. Query at index time to allow sort by likes.

Using KPI’s to Measure Onsite Success Measures that help you understand how you are doing against your objectives.

Coming up Social Media Search Results Cross-linking site search Floating Search Bar Click to Call for search results 23

Special offer for Webinar attendees: A free critique of your current site search. Please visit: Thank you! WatchSLIvideo.com GetSLIeBooks.com SLI-Systems.com 24