Catholic Schools Marketing Webinar January 6 th, 2010 Refer-A-Family Program

Agenda Welcome Overview of Catholic Schools Refer-A-Family Program Live program demonstration Cost breakdown & examples How to use this information Ideas for incentives Ideas for follow-up How to get started Questions & wrap-up

Welcome Today’s presenters: Erin Dolan, Communication Coordinator, archdiocese. Chad Carpenter, Corporate Sales Manager, Teuteberg, Inc. Questions: type them in the space on the right side of your screen. We will answer questions at the end of the presentation.

Refer-A-Family Program Overview Power of word-of-mouth. Ambassadors refer friends, families and neighbors. Connect with Prospects. Refer-A-Family Program is simple and effective. Start-up cost and program design is done – opt-in and customize for YOUR school.

Live Demonstration Phase 1: Direct Mail or . Phase 2: Refer Potential Families. Phase 3: Collect New Family Information. Phase 4: Principal Follow-Up.

Phase 1: Direct Mail or

Phase 2: Refer Potential Families

Phase 3: Collect New Family Info.

Phase 4: Principal Follow-Up

Cost Breakdown One-Time Setup Cost:$500 Deployment: $125 Up to 500 s Over 500 s+ $0.05 each Postcard Deployment: $125 plus postage Up to 500 postcards Over 500 postcards+ $0.25 each plus postage

Cost Examples # of Families/ Ambassadors Cost Postcard Cost w/ Postcard 100 $125 ($625 total) $175 ($675 total) $300 ($800 total) 500 $125 ($625 total) $200 ($700 total) $325 ($825 total) 1,000 $150 ($650 total) $400 ($900 total) $550 ($1,050 total)

Ideas for Incentives Communicate an incentive to Ambassadors. Place each referral that results in a new student into a raffle. Hold a drawing at the close of the school year (or other predetermined time). Grand prize: one year FREE tuition. Offer $200 off tuition or cash back for each referral that results in a new student. Give every family that makes a referral a small gift. Order promotional items from the Print Portal (t-shirt, water bottle, tote bag, etc.).

Ideas for Follow-Up Phone, mail or referrals. Mark your calendars – contact them throughout the year. Catholic Schools Week events. Special school events. Enrollment and other deadlines. Keep in touch! Personal thank-you notes.

How To Get Started The first 20 schools to sign up for the program by Friday, Jan. 15 will have their site ready by Monday, Jan 25. Contact Lauri Badura at Teuteberg, Inc. Phone: She will provide you with a list of information we need from you to customize your site.

Questions & Wrap-Up Please ask us any questions you have about the Catholic Schools Refer-A-Family Program. Additional questions? Contact us! Erin Dolan: Lauri Badura:

Thank you! Reminder: $500 Print Portal debit code expires January 31. Contact with Watch this Webinar again on – look for a follow-up with the link.