Digital INTRODUCTION 1

“ ” Each work has to pass through these stages-ridicule, opposition and then acceptance. - Swami Vivekananda 2 For more details please log on to

3 About us We are a digital marketing agency, but that’s not how we look at ourselves. We believe some of us our members as Artists, Scientists, Inventors and thinkers, also sometimes an occasional stand up comic. Yes! We are not conventional, we pride ourselves in being open minded and creative for our approach to fulfil your digital objectives! For more details please log on to

4 Services we offer SEOSEM Social Media Management Content Writing Graphic Designing Website Design and Development Mobile MarketingVideo Marketing Video Content production Campaign Management Brand BuildingMarket Research Photo Shoot Application Development For more details please log on to

5 You look at them as services but we look at them merely as tools or brushes we use to paint a bigger beautiful picture. To put it in non artistic terms, we use these Marketing tools to create & Execute a marketing strategy customized to cater your objectives. Services we offer For more details please log on to

But What We Really Do? 6 We are Marketing Engineers & Campaign Artists We can define our thought process in two designations For more details please log on to

The Marketing Engineers 7 Taking an engineer’s approach for solving marketing problems. The Approach Identify ObjectiveThe AudienceThe PlatformTiming For more details please log on to

8 The Marketing Engineers Identify Objective: The reason we talk so much regarding marketing objective is because no matter how awesome your idea, campaign or budget, unless it doesn't fulfil your companies' or the campaign’s objective, may it be just branding, sales, leads, etc.. Then its just wasted effort. Hence objective identification is really important. The Audience: Since the dawn of intelligent marketing, audience identification has become the most important factor around which all your commercials, Ads, content and designing along with communication is dependant. Than why not digital. The beauty of digital marketing is that it give advertisers the benefit of extreme narrow targeting. Hence identifying the right audience is a necessary approach. For more details please log on to

9 The Platform: There is an old saying that the medium is equally important as the message and the saying still has a stand. There are a lot of factors we consider before narrowing down the right platform such as the content, audience, objective, etc.. Hence identifying the right platform is really important as it also helps in budget distribution. The Marketing Engineers Timing: To succeed it is important to say the right thing at the right time to the right people and its not that different in digital marketing as well. If you got your timings right along your timelines then you are half way to a successful marketing campaign. For more details please log on to

The Campaign Artists 10 The Approach The CommunicationThe DesignUnderstanding Audience The Death Taking an Artist’s approach in executing any marketing strategy. For more details please log on to

The Campaign Artists 11 Understanding Audience: The days of one way communication are gone and now everybody wants to connect but your success in connecting to your audience depends on how well you understand them. Its simple, if you don’t understand them then how do you know what's the right thing to say to drive them to complete your objective? The Communication: Once you understand your audience then its really easy to come up with the right content but maintaining a dialogue is very important as once connected right then you have gained a long term consumer. For more details please log on to

The Campaign Artists 12 The Design: To visualize and imagine is gift only to humans and hence seeing is the first of the 5 senses we use to conclude or judge. Hence here at digital ALFA we give an extreme importance to design catered to our audience and objective. The Death: The right timing is to identify but the difficult part is that people don't know when to stop and tend to overshoot the budget or failing to optimize the campaign. In marketing to identify the time of death is a crucial element and we don’t ignore it. For more details please log on to

Our Principal 13 The Prism Just like the prism which converts a monochromatic ray of light into 7 colours of spectrum, similarly we can imagine or rather visualize even in the most colourless places. This signifies our creativity. For more details please log on to

Our Principal 14 The Circle The circle signifies our belief in teamwork. We believe you can go longer, faster, stronger as a team compared to a path carved alone. For more details please log on to

Our Principal 15 The Horse King A chess knight is the only warrior in chess that can walk a ½ step and not even the queen can walk its path. We are not scared in taking risks and we always like to explore new paths and break stereotypes just like the knight and we give it the ownership of a leader, the king for the explorers and those who question everything. For more details please log on to

Some Brands We Have worked For 16 For more details please log on to

Some of our works 17 For more details please log on to

Some of our works 18 For more details please log on to

Meet the ALFA 19 Let us know your thoughts as we would love to hear from you. Thank you! Siddhant Joshi Omkar Kulkarni Mangesh Kotian Suchit Prabhu Harshad Jadhav For more details please log on to