Franchise BIZ Experts, LLC FOUR PILLARS FOR INVESTORS Dick Humphrey President & Founder Office: Cell:

SO MANY CHOICES TO SELECT FROM

3,000 Franchises Over 300 different Industry Categories How Can You Ever Decide?

What are you to do?

Franchises have a 90%+ success rate Most people can’t even predict that they can keep their jobs with a 90% certainty. Franchise Success Rate The average length of employment in the USA is 2.5 years Source: US Dept of Labor Average time to obtain next job is 40 weeks

Franchise BIZ Experts’ FOUR PILLARS’ PROGRAM INTRODUCING

FBE’S FOUR PILLARS’ PROGRAM Key Factors in Making Your Investment

FIRST PILLAR INDUSTRY GROWTH

Select an Industry Category that has strong future growth  Stay away from mature or declining industry categories  However, franchisors may be in a strong Industry Category, but doing poorly due to:  Poor infrastructure support  Lack key differentiators  Little brand recognition FIRST PILLAR Making Your Investment

SECOND PILLAR DO NOT COMPETE WITH “BIG BOX”

Keep away from franchise models that would compete with a “Big Box” business  Big Box volume purchases may impact pricing of a small franchisor lacking the volume of a Big Box  Forces franchisee to do a Market Share pricing vs. Margin strategy  Becomes a price war scenario  Smaller organization will lose due to lack of volume pricing advantages of the Big Box organization SECOND PILLAR

THIRD PILLAR TANGIBLE DIFFERENTIATORS

Must have competitive, unique, QUANTIFIABLE advantages  Tangible differentiators vs. others in same market niche  Prospective customers can appreciate the differentiators  Strong marketing advantage in gaining market share  Current customers maintain their customer base THIRD PILLAR

FOURTH PILLAR INFRASTRUCTURE

FOURTH PILLAR Franchise must have a strong, proven working model with an experienced infrastructure  Senior management with expertise in the market segment they represent  Solid financial strength in their balance sheet  Regulatory expertise to follow compliance of each state’s criteria in the market niche  Training programs; initial and on-going  Marketing expertise to enhance brand awareness  On-going updates to remain competitive

FBE FOUR PILLARS’ PROGRAM Making Your Investment

With Over 500 Franchises Plus Over 275 Industry Categories How are You to Choose the right one?

Utilize exclusive FBE coaching tools to identify Top Four Industry Categories  Profile Consultation Questionnaire (PCQ)  FBE Industry Category Document (ICD)  Prospective customers completes the two documents  PCQ provides professional experience, investment goals and other important data  ICD identifies > 275 Industries ; Identifies options; Selects top 4 choices FBE FOUR PILLARS’ PROGRAM FBE’S SELETION STRATEGY FBE only recommends Franchisors/Businesses that fall within the TOP FOUR PILLARS OF INVESTING

ANY QUESTIONS?

Franchise BIZ Experts, LLC FOUR PILLARS FOR INVESTORS Dick Humphrey President & Founder Office: Cell: