1 Fall 2010 Session #9 Strategic Management Dr. Mark H. Mortensen Thursdays 6:00PM to 9:00PM

Mortensen Consulting Group 2 You Will be Prepared for Today Iff You: Have turned in Assignment #2 - Dunkin Donuts Have read Chapter 5

Mortensen Consulting Group 3 Key Points from Last Week Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS) – Tools for thinking thru what belongs on SWOT Strategic Positioning Chart – finding axes that allow different competitors’ (or products) relative positions in the marketplace to be seen easily Several different forecasting techniques (e.g. Analytical, Delphi) General approaches to corporate strategy (Defenders, Prospectors, Analyzers, Reactors) Definition of Business Model

Mortensen Consulting Group 4 Assignment #2 Observations (Dunkin’ Donuts 1979 and 2010) Good compare and contrast between 1979 and 2010 Good qualitative pros and cons of franchise vs. company-owned stores (little quantitative) No one discussed how DD is still mainly in the Northeast and could have expanded more aggressively between 2002 and 2006 during times of extremely cheap capital – perhaps using company-owned store models. Effect of being owned by Private Equity?

Mortensen Consulting Group SWOT Template (c) Copyright 2008 Mortensen Consulting Group LLC 5 Fall 2008 SW OT Strengths Xxx xxx Weaknesses Xxx xxx Opportunities Xxx xxx Threats Xxx xxx

Mortensen Consulting Group 6 For Tomorrow Read Chapter 6