Launching a Basketball League Targeted at: Management

Agenda Positioning of basketball in India Why will this basketball league be a success? Indian Professional Basketball League (IPBL): Our proposed – Business Model Game Format Bidding Process Marketing Strategy Projected Financials Plan of Action

Positioning of basketball in India Gradual increase in spread of the game Role: Basketball Federation of India(BFI) & National Basketball Association(NBA) Improvement of infrastructure for basketball Focus on the player’s training and development Championships and awards organized Employment and other opportunities for the players

Why will this Basketball League be a success? Game Format  Short and action packed game  Common platform for international and domestic players Increase in interest in sports and games  Success of other leagues  Strong viewership for sports and entertainment Effective marketing strategy  Leverage untapped high school age group as target  Glamour and glitz  Corporatization of the game  Exposure of local talent

IPBL: Proposed Business Model Title Sponsors Broadcasters Indian Professional Basketball League Franchises Advertisers Media Rights Bids & Franchisee Rights Revenue & Media Rights sharing Sponsors Merchandise

IPBL: Proposed Game Format Age Group: 16 years and above Venue  Delhi (A)  Mumbai (B)  Kolkata (C)  Kochi (D)  Cuttack (E)  Ludhiana (F)  Bangalore (G)  Finals – To be decided (crowdsourcing)

IPBL: Proposed Game Model (fixtures) Group A 4 Teams Group A 4 Teams Group B 4 Teams Group B 4 Teams Group C 4 Teams Group C 4 Teams Group D 4 Teams Group D 4 Teams Group E 4 Teams Group E 4 Teams Group F 4 Teams Group F 4 Teams Total Number of Matches: 4C2*6 Total Number of Matches: 6C2 Total Number of Matches: = = Round 1 Round 2 Semi final 3 rd place Final 2 2 = 2 2 = Total Number of Matches in the League = 55

IPBL: Proposed Bidding Model Auction for teams Announcement of tender inviting Bids Awarding of franchise One team per franchisee Announcement of tender inviting Bids Awarding of franchise One team per franchisee Players’ Auction Auction for foreign and domestic players Maximum 4 foreign players per team Awarding of players to franchises Auction for foreign and domestic players Maximum 4 foreign players per team Awarding of players to franchises Team Composition Each team: minimum 6 national/regional players, maximum 4 international 2 players of age 16 from national teams Each team: minimum 6 national/regional players, maximum 4 international 2 players of age 16 from national teams

Marketing Strategy Print Media Newspaper and Periodical Billboards and Flyers Broadcast Media Documentary/ short feature film TV/ Radio contests Celebrities for special events Social Media Social networking sites Fantasy league Website and apps for the league Corporate ers Crowdsourcing – Venue and schedule Campaigns and tie-ups in schools and colleges

PROJECTED FINANCIALS "A ticket sales estimate" A ticket sales estimate" INCOME Amount (Rs cr) Auction of Broadcasting & media rights 100 title sponsorship & co. sponsors 24 Auction of franchisee rights 73 Expected Ticket Sales 46.0 title sponsorship & co. sponsors 6 Auction of franchisee rights 9 TOTAL 259 EXPENSE Share of Broadcasting money with franchisees 50 share of sponsorship money with franchisees 12 share of ticket money with franchisees 21 MARKETING 12 STADIUM MANAGEMENT 6 OTHER EXPENSES 25 TOTAL EXPENSE127 PROFIT132

Plan of Action Set up a tournament committee Design a tournament layout Fix the budget Approach Sponsors Initiate Bidding Process Invite Teams Plan the Venues Start Promotion