Tim Burgess General Manager, Tourism Bay of Plenty New Zealand Applied Business Conference.

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Presentation transcript:

Tim Burgess General Manager, Tourism Bay of Plenty New Zealand Applied Business Conference

Tourism Employs 1 in 10 people New Zealand’s largest export earner, $6.5 billion per annum Generates $372 million per annum to local economy 2.37 million international visitors Source:

The role of an RTO 25 RTOs throughout the country Marketing domestically and internationally Includes destination management role (SmartTourism) Funded by local government

Opportunities Relationship building Research Live assignment Staff development

Relationships Relationships that benefit all parties Career opportunities Building on success Wider skills to draw on, e.g. translation

Research Visitor Satisfaction survey Airport users survey

Visitor Satisfaction Survey Planning – questionnaire through to report Agencies involved - Key Research, RTO, BOPP, Braincell Creative, i-SITEs and industry Resources from all parties - time, videos, jackets Outcomes – credible data, practical experience and confidence for future

Airport Survey Two weeks at Tauranga airport with 6am starts - dedication Questionnaire development between airport, RTO and BOPP Useful data to assist business decisions, clear trends established

Staff Development Former student in marketing/admin Commercial manager former student now studying degree papers Provides inspiration to existing staff

Conclusion Win-win situation Raises profile and credibility for both parties Planning is integral, as is confidence in each other Useful, tangible outputs