Tourism New Zealand TRENZ 2014 Media Conference – 19 May

What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?

Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress

Target for value More higher-value visitors Higher value markets Higher value market segments

Grow sustainable air connections Formalised airline partnerships Cooperate with airport initiatives Assist with government connections

Visitor experience Qualmark i-SITE China ready Sharing market insights

Productivity Create shoulder and off-peak demand Distribute demand across segments and sectors Ensure regional spread

Insight Develop market insight Improve platforms for better industry access

Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress