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Presentation transcript:

Bricks and Clicks

Business model Examples of business models 1 Bricks and clicks business model

Bricks and clicks 1 Bricks and clicks (aka clicks and bricks, click and mortar, bricks, clicks and flips, or WAMBAM is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support.

Bricks and clicks 1 A popular example of the bricks and clicks model is when a chain of stores allows the customer to order products either online or physically in one of their stores, also allowing them to either pick-up their order directly at a local branch of the store or get it delivered to their home. There are many alternative combinations of this model.

Bricks and clicks 1 Some business sectors may lend themselves better to a bricks and clicks model than others

Bricks and clicks 1 The key factor for a bricks and clicks business model to be successful "will, to a large extent, be determined by a company’s ability to manage the trade-offs between separation and integration" of their retail and online businesses.

Disintermediation - Discussion 1 In response to the threat of disintermediation, some retailers have attempted to integrate a virtual presence and a physical presence in a strategy known as bricks and clicks.

Online shopping - Product delivery 1 In-store pick-up: The customer selects a local store using a locator software and picks up the delivered product at the selected location. This is the method often used in the bricks and clicks business model.

Payment gateway 1 A 'payment gateway' is an e-commerce application service provider service that authorizes Creditcard payments for ebusiness|e-businesses, e-tailer|online retailers, bricks and clicks business model|bricks and clicks, or traditional Brick and Mortar.

Electronic commerce - Distribution channels 1 E-commerce has grown in importance as companies have adopted Pure-Click and Bricks and clicks|Brick and Click channel systems. We can distinguish between pure-click and brick and click channel system adopted by companies.

Online retailing - Product delivery 1 * In-store pick-up: The customer selects a local store using a locator software and picks up the delivered product at the selected location. This is the method often used in the bricks and clicks business model.

Non-store retailing 1 Non-store retailing is therefore not only used by established Brick and Mortar business retailers who develop an online bricks and clicks business model presence, but also by the individual pure play, often him- or herself a consumer, to create an EShop or to run sales parties

Business models - Examples of business models 1 * Bricks and clicks|Bricks and clicks business model

List of buzzwords - Science and technology 1 * Bricks and clicks|Bricks-and- clicks[ Evolt.org: Buzzword Bingo]

Bricks and clicks business model 1 'Bricks and clicks' (aka 'clicks and bricks', 'click and mortar', 'bricks, clicks and flips', or 'WAMBAM')) is a business model by which a company integrates On-line and off-line|both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical Trade literature|catalogs). Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support.

Bricks and clicks business model 1 In the future, the bricks and clicks model may be more successful, but in 2010 some online only businesses grew at a staggering 30%, while some bricks and clicks businesses grew at a paltry 3% /1 The key factor for a bricks and clicks business model to be successful will, to a

Online commerce - Distribution channels 1 E-commerce has grown in importance as companies have adopted pure-click and Bricks and clicks|brick-and-click channel systems. We can distinguish pure-click and brick-and-click channel system adopted by companies.

ZIP code - Internet 1 ZIP code data is an integral part of dealer/store locator software on many web sites, especially bricks and clicks|brick- and-click websites

Colette (boutique) 1 'Colette' is a France|French Bricks and clicks|brick-and-click clothing and fashion accessories|accessory retailer. The three floor concept store Vergani, Guido (ed), (2007), Fashion Dictionary, New York: Baldini Castoldi Dalai Editore is located in Paris and contains an Art exhibition|exhibition space, bookshop, and a water bar serving more than 100 brands of bottled water.

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