MILLIONAIRE SCOREBOARD $100 $200 $300 $500 $1,000 $2,000 $4,000 $8,000 $16,000 $32,000 $64,000 $125,000 $250,000 $500,000 $1 MILLION Click the $ for questions

What term is used to describe the process of selling a product in the marketplace?  A: Marketing A:  B: Exchange B:  C: Pricing C:  D: Utility D: $100 Question Click on the letter of the correct answer

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SCORE $100 Click on the money bag to return to the scoreboard Correct!

Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __  A: information utility. A:  B: possession utility. B:  C: form utility. C:  D: time utility. D: $200 Question Click on the letter of the correct answer

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SCORE $200 Click on the money bag to return to the scoreboard Correct!

The owner of a miniature golf business provides her customers with a(n) ___  A: good. A:  B: promotion. B:  C: service. C:  D: exchange. D: $300 Question Click on the letter of the correct answer

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SCORE $300 Click on the money bag to return to the scoreboard Correct!

In order to get its product into “the mind of its prospective customer,” what should a new company do?  A: Target different market segments A:  B: Play to the competition’s weaknesses. B:  C: Lead with its strength. C:  D: Look for underserved markets D: $500 Question Click on the letter of the correct answer

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SCORE $500 Click on the money bag to return to the scoreboard Correct!

Changing old glass bottles into beautiful new sculptures is an example of _____ utility.  A: place A:  B: form B:  C: time C:  D: possession D: $1,000 Question Click on the letter of the correct answer

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SCORE $1,000 Click on the money bag to return to the scoreboard Correct!

During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility.  A: time A:  B: place B:  C: possession C:  D: information D: $2,000 Question Click on the letter of the correct answer

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SCORE $2,000 Click on the money bag to return to the scoreboard Correct!

The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data.  A: demographic A:  B: psychographic B:  C: geographic C:  D: product benefits D: $4,000 Question Click on the letter of the correct answer

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SCORE $4,000 Click on the money bag to return to the scoreboard Correct!

The three Foundations of Marketing are:  A: Human Resources, Marketing & Business, and Economic A:  B: Human Resources, Marketing Information, and Economic B:  C: Human Renegades, Marketing, and Economy C:  D: Human Resources, Marketing Information, and Economy D: $8,000 Question Click on the letter of the correct answer

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SCORE $8,000 Click on the money bag to return to the scoreboard Correct!

Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.  A: Exchange A:  B: Possession B:  C: Marketing C:  D: Utilities D: $16,000 Question Click on the letter of the correct answer

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SCORE $16,000 Click on the money bag to return to the scoreboard Correct!

Added economic value.  A: Finance A:  B: Purchasing B:  C: Price C:  D: Utility D: $32,000 Question Click on the letter of the correct answer

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SCORE $32,000 Click on the money bag to return to the scoreboard Correct!

___ is using marketing approaches that encourage consumers to think about a product in a certain way.  A: Positioning A:  B: Target marketing B:  C: Segmenting C:  D: Product planning D: $64,000 Question Click on the letter of the correct answer

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SCORE $64,000 Click on the money bag to return to the scoreboard Correct!

Gathering and analyzing facts about products and consumers’ wants and needs  A: Marketing A:  B: Product Planning B:  C: Marketing Management C:  D: Psychographics D: $125,000 Question Click on the letter of the correct answer

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SCORE $125,000 Click on the money bag to return to the scoreboard Correct!

Decisions about the payment options offered to customers are part of the pricing function of marketing.  A: A:  B: B:  C: True C:  D: False D: $250,000 Question Click on the letter of the correct answer

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SCORE $250,000 Click on the money bag to return to the scoreboard Correct!

Developing, promoting and distributing products is known as what?  A: Promotion A:  B: Marketing B:  C: Marketing Management C:  D: Product Planning D: $500,000 Question Click on the letter of the correct answer

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SCORE $500,000 Click on the money bag to return to the scoreboard Correct!

The personal satisfaction a customer receives from using a good or service is defined as the product’s what?  A: Benefits A:  B: Psychographic B:  C: Value C:  D: Utility D: $1 Million Question Click on the letter of the correct answer

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SCORE $1 MILLION Correct!