Independent Insurance Agents of Iowa AGENCY TV AD CAMPAIGN FALL 2011 Ads to run from October 24, 2011-January 22, 2012 T.V COMMERCIALS FOR YOUR AGENCY!

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Presentation transcript:

Independent Insurance Agents of Iowa AGENCY TV AD CAMPAIGN FALL 2011 Ads to run from October 24, 2011-January 22, 2012 T.V COMMERCIALS FOR YOUR AGENCY!

IIA OF IOWA TRUSTED CHOICE TV AD CAMPAIGN FALL 2011 This fall, IIA of Iowa will launch their 5 th television/cable advertising campaign! The goal of this campaign is to continue to build on the momentum of previous campaigns that brand your agency as the Trusted Choice for buying insurance. Trusted Choice, the name says it all, as well as to relay a simple message - Trusted Choice independent agents are dedicated to the consumer.

6 Television Markets SAMPLE TELEVISION PROGRAMMING -Good Morning America -Today Show -CBS Morning News -Noon News -5,6,6:30, & 10 pm News Casts -Nightline -Tonight Show -Wheel of Fortune -Weekend Sports

20 Statewide Cable Systems

NEW COOP OPPORTUNITIES! Coop opportunities have been expanded beyond the Trusted Choice Partner list. Check with your primary partner companies and let them share the cost of the campaign! For example, with 50% coop you can purchase a double tag for the price of a single and get more exposure for your agency! Note: in order to utilize the coop opportunity and include a partner company logo, you must purchase a double or quad tag. Signing up for the program couldn’t be easier! ALL FORMS AND PRICING OPTIONS ARE AVAILABLE ON THE IIA OF IOWA WEBSITE AT

DEADLINE TO SIGN UP All contracts must be received by September 15 All photo/s and logo for your tag must be received by September 23 For additional information or more detailed cable coverage maps, contact Total Media at and they will explain the program in detail, or or