P. Denton Media Literacy Revised: Winter, 2010 Advertising Techniques REVIEW.

Slides:

Advertisements

Similar presentations

Ad Deconstruction.

Advertisements

Advertising – Definitions and Techniques

Advertising Advertising. What is Advertisements? a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.a.

 Language used for persuasion is very sensitive to register and context, so it can overlap between formal and informal situations.

Power of Persuasion.

Intro to Advertising – Definitions and Techniques

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.

Outsmart Those Smooth Talkers Save your money, your health, and your self respect.

WHAT IS A CLAIM? A claim is a statement (spoken or written) that something is the case. Ex: He claimed that his grandfather was a famous actor during the.

Advertising. This is an introduction to your Advertising Unit In the unit you will learn how and why advertisers influence an audience. Your assessment.

Techniques of Persuasion.

Advertising techniques

ETHOS, PATHOS, OR LOGOS? What appeal are advertisers using to get you to buy their product?

Advertising Techniques What creates the need? “Buy it for me now!”

Persuasive Techniques in Media By: Ms. Hambleton and Mr. Sebek.

Can you figure this out??!!.

Propaganda Techniques. What is propaganda? It is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It.

Miss Harris’ Reading Class

Concepts and Persuasion Tactics

Media Literacy Notes Persuasive Techniques Used in Advertising.

Persuasive Techniques used in Advertising What Consumers Should Know.

Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3. Revise your personal narrative.

Persuasion Techniques. Why use persuasion? Simply stated, people use persuasion because they want people to do, say, or believe a particular thing.

Recognizing Propaganda Techniques

Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!

Advertising Definition – form of communication that attempts to persuade potential customers to purchase or consume a particular brand of product or service.

Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

PERSUASIVE TECHNIQUES. HUMOR uses jokes, plays on words, clever pictures or cartoons.

Nutrition Food and Advertising Agenda 1.Quiz 2.Audio 2.Review from last time 3.Super Size Me Lesson 4.Create an Ad for the Cafeteria.

Analyzing an advertisement product or service Purpose of ad Target audience Persuasive technique: Bandwagon, Avant-garde, Testimony, Facts and Figures,

An Overview of Advertising Strategies By Kimberly Dillow.

What is Propaganda? Propaganda is What? – – a form of communication – –that is aimed at influencing the attitude of a communityinfluencing – –toward some.

Advertising Terms and Definitions.  Avante Garde  The advertiser suggests that the product will put the consumer ahead of the crowd by having the product.

Persuasive Techniques

You and the Media Lesson 1. Questions to Keep in Mind Who is this aimed at? What are they trying to sell? Why do it in this way? Does it get your attention?

Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Persuasive Writing What is it?. Definition: Persuasive writing is a type of writing where an author tries to convince the reader to do something or think.

HOW TO BE A WISE CONSUMER.

Adult Advertising Techniques. Advertisers have many methods that they use to “hook” their target demographic For the most part, these ads are not selling.

Analyzing Influences on Health

Advertising Strategies. Advertisers have many methods to try and get you to buy their products. Often, what they are selling is a lifestyle, or an image,

Media Literacy The Language of Persuasion Using Super Bowl Commercials.

Persuasive Techniques

The Language of Persuasion Techniques used in Commercials.

Advertising Techniques What creates the need? “Buy it for me now!”

Media refers to any kind of format used to convey information. Types of media?

Persuasion in Marketing and Advertising. Introduction Where do you encounter advertising? Where do you encounter advertising? Why do you remember these.

Analyzing Influences on Health. 1. Identify people and things that might influence you. Media - are the various forms of mass communication. Advertisement.

Language of Persuasion. BASIC Persuasion Techniques.

Persuasion Is All Around You! “Can You Hear Me Now?”

How to Analyze Advertising. Marketing Bandwagon Effect- encourages you to buy a product or service because everyone else is.

1. Attracts attention : attractive COLORS, BOLD HEADINGS, and pictures. 2. Arouses interest : good word choice 3. Creates desire : uses propaganda techniques.

How to Analyze Advertising

PERSUASIVE TECHNIQUES IN ADVERTISING

Propaganda Techniques and Uses.

Rhetorical Strategies: convincing others your argument is the best argument (whether it is good or not)

Persuasive Techniques Used in Advertising

Consumer Choices and Your Health

Pay attention to: Overall feeling or tone of the advertising Music

Advertising – Definitions and Techniques

Ethos, Pathos & Logos.

What is Advertising?.

Persuasive Techniques

How do people influence you?

Propaganda Techniques and Uses.

Techniques in Magazine Ads

Advertising Appeals Power of the Media.

Propaganda Techniques and Uses.

Watch this VIDEO and decide what your favorite was and why.

Presentation transcript:

P. Denton Media Literacy Revised: Winter, 2010 Advertising Techniques REVIEW

LOGO A logo is an image used by commercial enterprises, organizations and even individuals help promote instant recognition.

Jingle A jingle is a short tune used in advertising and other commercial uses. –Hillshire FarmHillshire Farm –Chili’sChili’s –Band-AidBand-Aid –Oscar Mayer Oscar Mager 2Oscar MayerOscar Mager 2 –1970’s Coke1970’s Coke –The ClapperThe Clapper

Celebrity Endorsements A claim by a celebrity or someone of authority that the product is good or good for you.

Testamonial A claim by someone who has used the product that it worked for them. (be careful…they might just be a paid actor!)

Weasel Words Imply a promise by using words like “usually” or “chances are.”

Hyperbole/ Exaggeration Hyperbole is exaggeration or “hype.” (For example, “The greatest automobile advance of the century!”) The words are impressive sounding but are nonetheless vague and meaningless. LinkLink

Repetition Repetition drives the message home many times. Even unpleasant ads work if they are repeated enough to pound the message into our skulls.

Scale Advertising a product as bigger or smaller than real life.

Name Calling Using unsavory terms about the competition in order to make the product look better.

Fear You should buy this product or something bad could happen to us, our families and friends, or country.

Bandwagon Everyone is doing it or in this case buying it; “in” with the popular crowd.

Bribery Bribery seems to give us something desirable: “Buy one, get one free.” This technique plays on people’s acquisitiveness and greed. Unfortunately, there is no free lunch.

Humor Humor is a powerful tool of persuasion. If you can make people laugh, you can persuade them.

Warm & Fuzzy Using sentimental images (especially families, kids and animals) to sell products.

Beautiful People Using good-looking models in ads to suggest we’ll look like the models if we buy the product.

Scientific Evidence/ Statistics Scientific Evidence uses the paraphernalia of science (charts, graphs, etc.) to “prove” something that is often bogus. Statistics and factual information can be used to prove the superiority of the product.

Sex Sells Using sexually charged images to sell a wide variety of products.

Be a Hero Plays into your need to help save the planet, give to charity or help find a cure for a disease.

Health Nut Claims the product to be good for you…which is a matter of opinion!

Ohhh, Pretty! Uses beautiful, intriguing, colorful images to catch your attention.

Cartoon Character Uses a cartoon character to entice children to want the product.

Ad Techniques? Beautiful People Bandwagon Scientific Evidence Problem Solver Celebrity

Ad Techniques? Health Nut Beautiful People Weasel Words

Ad Techniques? Beautiful People Problem Solver Scientific Evidence Bribery Weasel Words

Ad Techniques? Beautiful People Health Nut Cartoon Characters Scientific Evidence Weasel Words

Ad Techniques? Hyperbole/Puffery Beautiful People Scientific Evidence Bribery Weasel Words

Ad Techniques? Beautiful People Testimonials Scientific Evidence Weasel Words

Ad Techniques? Testimonials Beautiful People Scientific Evidence Weasel Words

Ad Techniques? Health Nut Beautiful People Warm & Fuzzy Scientific Evidence Weasel Words

Ad Techniques? Warm & Fuzzy Beautiful People