Trade with Vietnam September 30, 2008 Maria, Kwak

2 Contents 1. Introduction 2. Production 3. Marketing Plan 4. Conclusion

3 1. Introduction

4 1-a) The Mission and Goal Our mission is to offer our costumers " Ao Dai (traditional dress for women in Vietnam)”. Our goal is make a luxury AoDai Brand and contribute to Vietnam Public welfare.

5 1-b) The Logo and Slogan  Logo  Brand  Vaodai : Vietnam + Ao dai  Slogan  Feel the Difference with Vaodai

6 2. Product

2-a) WHAT IS OUR PRODUCT? High quality Hand made, simple details Provide different colours

2-b) BENEFITS OF THE PRODUCT Quality of the material Exclusiveness Fashion Look radiant

2-c) COMPETITORS We don’t have competitors!! Can you appreciate the differences? Typical Japanese dress Typical Chinese dress

2-d) SWOT ANALYSIS Strengths High raw material Skilled worker Weaknesses Accidents (fire) Corruption (customer service) Opportunities Expand around the world Famous people use our product (Tea Leoni) Threats Tourist shops Futures competitors (imitators) Tariff and taxes

11 3. Marketing Plan

 Strategy  Use High-Quality Silk [made in Vietnam]  Modern Design  Line  Party :  Wedding : 12 3-a) Basic Concept Slim and Sexy Elegance and Oriental

 For Young Woman (16~35 years old)  Interested in Oriental Beauty  Preference for Slim & Sexy  Seek after Unique 13 3-b) Target

14 3-c) Promotion  Homepage  Continuous Update in each category every month  Best customer Service - Account buying Vaodai is a our forever account! - handling existing accounts - inducement of new accounts  Fashion Show  Hold the Fashion Show  In NY and HCM

15 3-d) Advertisement Method  Internet  TV commercial  Fashion Magazine  Monthly publication

16 3-e) Contribution  Purpose  Help Children in Vietnam  Help AIDS Patients in Vietnam ( 220,000 children and adults in Vietnam have HIV) HIV : human immunodeficiency virus  How  Use 5% of the total Income  Make a donation to UNICEF UNICEF : United Nations International Children’s Emergency Fund

17 3-f) Location Long Beach HCM (Branch) LA (Main Office) Manufacture Transport Marketing Design Entry Procedure Public Relation Hochiminh

 ONE STOP SHOP (OSS) 18 3-g) Why we choose HCM city ! These grades are based on our subjective opinion Restriction More flexible To obtain permission Less documentation required No guarantee None Tax reduction Activity of Business Establishment of company Security of Investor’s right Incentive system Before After implement OSS Establish how to Guarantee rights

19 3-h) Tax Preferential tax rate: 20% Tax holidays: 2 years 50% discount of income tax: 3years Tax incentive Investment amount : 8,000,000 USD ROI:21% (Return On Investment) Pay-back period: 6 years High return

20 4. Conclusion

4 Conclusion With Vaodai, Feel the Luxury and the Difference with Love With Vaodai, Feel the Luxury and the Difference with Love

5. References