FundSight – A Business Intelligence tool for the distributors from September 2013

Contents The needIntroductionReporting capabilities – Graphical representation Reporting capabilities – Drill-Down reports Reporting capabilities – Custom reportsKey advantages to Distributors 2

 Traditionally distributors have been accessing performance data with regard to inflows, outflows, netflows, AUM etc. only within their own geographical boundaries  There was a need to support them with a platform that allows them to benchmark their performance vis-a-vis the industry performance in all the parameters mentioned above, and more  Keeping the above facts in view, it is necessary that all distributors have equal access to: o Complete industry performance data o Statistical highlights of a period o ‘You’ vs. ‘All’ distributors performance data o Comparison over similar time periods o Comparisons with various parameters / combination of parameters  With its user friendly, anytime anywhere accessibility, and convenience of report generation, this platform provides superior information to the distributors. A well informed distributor can help spur the growth of the Mutual Fund Industry The need 3

Introduction FundSight is a comprehensive Business Intelligence (BI) tool, focused on providing Multi-dimensional composite view to distributors with their peers FundSight has been developed as a user friendly web-interface to cull out important business information that can be used for various analysis and peer level comparisons Multiple reporting filters:  Investor  Asset class  Geography  Time Multiple reporting filters:  Investor  Asset class  Geography  Time Convenient parameterization of metrics:  AUM or Average AUM (AAUM)  Inflows/ outflows/ net-flows  Live investors (folios)  No of transactions  Special products (Fresh registrations/ cancellations/ terminations/ avg. ticket size & tenure)  Type of transaction Convenient parameterization of metrics:  AUM or Average AUM (AAUM)  Inflows/ outflows/ net-flows  Live investors (folios)  No of transactions  Special products (Fresh registrations/ cancellations/ terminations/ avg. ticket size & tenure)  Type of transaction Easy reporting styles  Pre defined reports  Drill-down reports  Custom Build reports  Usage Reports Easy reporting styles  Pre defined reports  Drill-down reports  Custom Build reports  Usage Reports 4

Reporting capabilities – Graphical representation View performance by way of graphical representation. The most convenient way to view and analyze reports Graphical representation limited to your desired dimension Convenient color combinations to differentiate “YOU” with “OTHERS” Roll-over mouse pointer on the histograms for relevant numbers Choose the desired asset class, graphical dashboards will change accordingly Different colors differentiating ‘YOU’ with Rest of the Industry Select your desired Asset class for graphical representation of all the dimensions based on the same Roll-over mouse on the Histograms to view further details 5

Reporting capabilities – Drill down reports Choose next report dimension of your choice and click here for drill-down to next level You are at this level of Drill-down Want to save results? Export to excel Select a specific month / period for report generation Separate reports available for both, SIP and regular transactions An on-screen display of data based on report parameters and allows you to drill-down to next level of report dimension of your choice Sort the relevant numbers based on your ‘needs’ Export the report outcome in excel at any stage, for future reference. 6

Reporting capabilities – Drill down reports An on-screen display of data with a drill-down facility to the next level of pre-defined report dimension. Displays the complete trail of drill-down Export into excel with complete trail of drill-down Click on the report dimension to drill-down to the next pre-defined level Select the period for report generation Click for further drill down 7

Reporting capabilities – Custom build reports A Query builder that allows you to choose you own dimensions, parameters and period for report generation Display field names as per your convenience using ‘Alias’ Report output exportable to excel Choose report dimensions and conditions Choose zone Choose the report parameters 8

Key Advantages to Distributors Internet based application: Access anytime / anywhere Ease of data availability No compromise on security Graphical representation: Highly convenient way to read the data Clear demarcation and display of ‘You’ vs. ‘Others’ Graphical representation as per asset class selection Drill down reports: Self defined drill-down parameters Exportable to ‘Excel’ at any level of drill-down Custom build reports: Generate report as per desired parameters Download the data for further analysis Other report: Custom Build Reports SIP related reports Other critical MI 9

10