LOGO Michael Dell

Contents Warming Up Brainstorming Practice Text Time

Michael S. Dell (1965–) The founder, CEO and chairman of Dell, Inc. Dropped out of college at the age of 19 to pursue his dream of a direct-sales PC empire. In 1984, he founded his company - Dell Computer Corporation - one of the world's largest PC manufacturers. In 2007, Forbes estimates Michael Dell's net worth at 15.8 Billion, making him the 30th richest person in the world.

IBM ： International Business Machines Corporation (NYSE:IBM) The world's largest computer company. Alibaba ： Founded in 1999, a China-based B2B marketplace site HP ： Founded in 1939.The second largest computer company in the U.S. You’re supposed to know——

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Dictation Dell stock hit a three-year low last month. He spent more than_____________ of his own money buying almost 3,000,000 shares. And you don't go from 22 years ago _____________, in a dorm room to a 56- billion-dollar company without, eh, you know, some challenges _____________ But I think I wouldn't _______ our position for any company in our industry. $17,000,000 starting with along the way trade

Dell's ___________ strategy includes cutting prices on computers, and spending millions to improve ______________. Some customers believe AMD delivers a ________________________ product. Their laser printer product line, particularly, is goanna go through a massive __________ over the course of the summer. Dell plans to displace such products and others in two giant _____________ opening in Texas and New York this year. turnaround customer service higher quality, more powerful expansion retail stores

A Dell spokesman says the larger stores will allow customers to view its of products rather than just to. I think the company will, will, eh, has, you know, we're in a 1. 4-trillion-dollar market. Ah, we have the position in our industry. entire line sample enormous opportunities leading

Be willing to and fail; You have to be willing to try things, experiment, ask a lot of questions, don't be any one position and ah, you know, most importantly to, to, to listen and look for and, you know, ideas that, that haven't been, haven't been. experiment stuck on out there

Vocabulary  assemble e.g. assemble the jury.  attach e.g. attach a document to a letter  custom-made e.g. custom-made PCs  dealer e.g. a used-car dealer  dignify e.g. dignify Jerry with a title  lease e.g. a new lease on life  painstakingly e.g. be painstaking with one's work  recess e.g. recess the hearings.

1.Dell knew that IBM required its dealers to take a monthly quota of PCs. (Para.11, Line 1) 2.After one month he started selling computers again——with a vengeance. (Para.12, Line 2-3 ) 3.The quarters he shared with two roommates looked like a combat zone— —boxes piled high, computer boards and tools scattered around. (Para. 14, Line 1-2) 4.What concerns Dell is that our country is losing its competitive edge. (Para.30, Line 1) 5.There’s too much of an entitlement attitude nowadays. (Para. 30, Line 1-2) Sentences

Dell tells you—— Achieve your Dream It’s a lot easier to learn something if it’s important to you. “Compete with IBM.” I earn this; not I deserve this. Try to realize your dream, what deep down you would truly love to achieve? If you think you have a good idea, do it! Every time you have a crisis, something good comes out of it.

What’s your dream? Brainstorming Write down the very thing you want to do presently. And do it! Do you have any plans to realize your dream? If not, why? Who is “Dell” in your heart? Which quality of him/her do you appreciate most ?

LOGO 制作 ： School of Foreign Languages 钟山 吴诗尧 陈丽佳 董丹丹