MEDIAKIT 2015 LSA is a brand of Infopro Digital Group – 10 place du général de Gaulle – Antony - FRANCESCA PETRICCA Italy ANNIKA GALLISTL Germany – Austria –Switzerland

INFOPRO DIGITAL: THE LEADING GROUP FOR INFORMATION AND PROFESSIONAL SERVICES ║Keep you updated and monitor your environment ║ Improve your profitability and increase your business expertise ║ Communicate and boost your turnover 2 A COMPLETE RANGE OF MEDIA TOOLS AND SERVICES TO: OUR CLIENTS  Retail  Insurance – Finance  Industry  Building and Public Works  Automobile  Tourism  Local authorities

LSA, THE PARTNER OF ALL FRENCH ACTORS OF RETAIL AND CONSUMPTION FOR 57 YEARS LSA is THE leading source of information for retailers and manufacturers of consumer goods in France, with 21 specialized journalists and 40 correspondents… 3 More than two thirds of professionals think that LSA is the reference in their sector LSA is recognized as an expert and as a reference  LSA journalists are regularly invited by the French BtoC media  The editorial team has created some key retail-specific terms such as “hypermarket” or "concealed inflation" LSA highlights  The developments of food ad non food markets  The concept stores and sales techniques  The new products in food ad non food markets  The new trends in consumption  The innovative suppliers hypermar ket concealed inflation

A STRONG BRAND TO TARGET PROFESSIONAL: MAJOR KEYS OF SUCCESS FOR ADVERTISERS 4 Magazine Weekly 14 meetings + 3 congress + 5 awards + 4 diners visits (At Internet 2014) BtoB subscribers (daily) qualified contacts copies (OJD PV 2013) 2,4 Millions view pages Site web 1 cross sectoral E-newsletter Data Base RETAIL EVENTS executive readers 7 thematic E-newsletters BtoB subscribers (Weekly)

║Core target  77% of buyers read LSA each week  62% of department manager  54% of Store/ chain director ║ Readership indicators  Number of reader per copy: 5,1  Reading frequency: 2,2  Reading duration: 47 minutes MAGAZINE: TARGET ALL DECISION-MAKERS OF RETAIL AND CONSUMPTION IN FRANCE Source: TNS sofres Survey 5 ║Core target  58% of Marketing /Communication Managers read LSA each week  52% of sales Managers  42% of CEO/GM/ Company director ║ Readership indicators  Number of reader per copy : 3  Reading frequency: 1,9  Reading duration: 36 minutes RETAIL SECTORCONSUMPTION SECTOR

LSA.FR AND E-NEWSLETTERS: THE LEADING GATE FOR TRADE AND CONSUMPTION IN FRANCE 6 EXCLUSIVE AND USEFULL CONTENT  Mobile apps to facilitate access to the contents  "Data Conso": Retail market data (survey, ranking,…)  "Carnet des décideurs": portrait and last nominations 93% of professionals consider that lsa.fr is the 60% of lsa.fr visitors watch videos on lsa.fr SPECIALISED ONLINE TV  Video follow-up of all major retail events: Equipmag Franchise Expo, Forum de la franchise,…  Recurrent feature programmes: sustainable development, innovation, digital retail … WEEKLY AND THEMATIC NEWSLETTERS AND NEWSFLASHES  Daily release of exclusive news and scoops for subscribers  Topics: Digital Retail, beverage, Multimedia-appliance, DIY-Gardening, HPC, Kids, Franchise 91% Newsletter reading rate (over the past 30 days) reference website of their sector & 83% use it * over the past 30 days over the past 30 days

LSA.FR AND E-NEWSLETTERS: DIGITAL EXPERTISE TO MEET ALL YOUR NEEDS 7 Optimize your visibility  Many advertising formats to generate traffic, maximize your coverage, develop your image/notoriety: display, expand, layout, interstitial… Stimulate your sales strategies  Various operations ranging from mailings to lead generation will enable you to gather qualified contacts: your future clients  Our database of 150,000 targeted contacts is constantly expanded, updated and professional registration numbers are added. Develop your brand content special operations  Customized tools to develop your image and support your expertise: Partnership with LSA TV live broadcaster of the sector’s key events, hosting of feature TV programs, co- production of barometers/Surveys Homepage layout Digital revolution TV programme Mailing

LSA EVENTS: BECOME A PARTNER, BENEFITS IN TERMS OF IMAGE AND NETWORKING ║ 3 congress: key, unifying events  Cross-canal Congress : 21 may 2015  Commercial Negotiations Congress (over 400 participants in 2014): 7 oct  Franchise & network Congress: 5 nov ║ 14 meetings : recurring lectures on current issues  An average of 100 people per lecture  Among the topics 2015: commercial zoning, connected objects, supply chain, merchandising… ║ 5 awards : prestigious events for retailers and consumer goods professional which may gathered up to 700 guests  Sales forces: 11 june 2015  Cross canal Awards: 16 sept  Diversity Awards: 23 sept ║ Customized events: LSA associates its brand and provides you with its network and its expertise in organizing confidential meetings that encourages candid talk and high quality contacts 8  Click & Collect Awards: 19 nov  Innovation Awards: 16 déc Photos : Laetitia Duarte Date subject to change, please contact us