Hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group “

Antonio Gramsi Antonio Gramsci Cultural Hegemony

Antonio Gramsci Cultural Hegemony Karl Marx False Consciousness

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ Colonialism/Imperialism ? Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ Religion ? [Weber] Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ Metanarratives ? Science Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Sut Jhally Advertising and the End of the World Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Ritzer McDonaldization Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Ritzer McDonaldization Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Kozol Education Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Kozol Education Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? McIntosh Gender and Racial Privilege Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? The American Dream Some Examples of Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? McIntosh Gender and Racial Privilege Some Examples of Hegemony

Herbert Gans 13 Functions of Poverty The dirty work gets done.

Herbert Gans 13 Functions of Poverty The economic activities of the more affluent are supported.

Herbert Gans 13 Functions of Poverty Jobs are created for the non-poor.

Herbert Gans 13 Functions of Poverty The life of goods is extended.

Herbert Gans 13 Functions of Poverty The norms of society are emphasized

Herbert Gans 13 Functions of Poverty Deviant pleasures are vicariously enjoyed

Herbert Gans 13 Functions of Poverty The culture is enriched

Herbert Gans 13 Functions of Poverty The bottom of the hierarchy is maintained

Herbert Gans 13 Functions of Poverty The upward mobility of others is financed

Herbert Gans 13 Functions of Poverty Charity has a target audience.

Herbert Gans 13 Functions of Poverty The costs of change are absorbed

Herbert Gans 13 Functions of Poverty The political process is freed to address the concerns of the non-poor.

Herbert Gans 13 Functions of Poverty The dominant ideology is upheld.

The Dilemma The American Dream Persistent Social Inequality

Hegemonic Discourse: Stories to explain the dissonance The American Dream Persistent Social Inequality

Rich Male White Educated Poor female Non-White less educated Horizontal Differences and Vertical Inequalities

Rich Male White Educated Poor female Non-White less educated Horizontal Differences and Vertical Inequalities Brown Eyes Blue Eyes

Horizontal Differences and Vertical Inequalities Brown Eyes Blue Eyes

The Goodies Good jobs safe, well-paid, rewarding, secure, benefitted Nice houses Safe neighborhood, well constructed, well-maintained, healthy environment Quality educations Good teachers; well supplied facilities; high expectations; safe, challenging, and rewarding environment

Dividing up the goodies Brown Eyes Good jobs safe, well-paid, rewarding, secure, benefitted Nice houses Safe neighborhood, well constructed, well-maintained, healthy environment Quality educations Good teachers; well supplied facilities; high expectations; safe, challenging, and rewarding environment Blue Eyes Bad jobs Dangerous, poorly-paid, monotonous, insecure, without benefit Not so nice houses Dangerous neighborhood, poorly constructed, poorly maintained, unhealthy environment Poor educations Bad teachers; rundown facilities without supplies; low expectations; dangerous and boring curriculum and environment

Assigning the characteristics Brown Eyes Smart Hard working Clean Responsible Moral Law abiding Blue Eyes Dumb Lazy Dirty Irresponsible Immoral Criminal

The Story Brown Eyed people get the: Good jobs Nice houses Quality educations Because they are… Smart Hard working Clean Responsible Moral Law abiding

Hegemonic Discourse: Creating and perpetuating the story Family Media Politics Education Religion Sports Medicine Law Military

Hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group “