Your partner in India ethos

Professionalising watch retail in India ethos

The Indian Market and Ethos India’s premium watch retail chain 1. India: The retail revolution and consumer boom 2. The watch business in India 3. Ethos: the difference 4. The growth of Ethos 5. The spirit of Ethos

The retail revolution and Consumer boom 1. The retail revolution and consumer boom 2. Watch business in India 3. Ethos: the difference 4. The growth of Ethos 5. The spirit of Ethos

m² Globus 5000 m² Bombay Shoe m² Lifestyle m² Westside m² Ebony m²121112*322-Pantaloon m²911**11131 Shoppers Stop Source: Compiled from Images Retail 2002 From fragmented to organised The growth of Department Stores

The steadily growing consumption

Growing infrastructure spending 10,000 Km highway construction by –infuse US$ 8 billion in the economy –spread urbanisation to regional towns and spur retail growth

Watch business in India 1999: a turning point 1. The retail revolution and consumer boom 2. Watch business in India 3. Ethos: the difference 4. The growth of Ethos 5. The spirit of Ethos

Emergence of premium market

Increased awareness of International Watch Brands Top-of-mind brand recall* 1999 Titan Timex Citizen Rolex Omega Rado 2001 Titan Rado Rolex Timex Omega Tissot Swatch Citizen Seiko Cartier Casio Esprit * Unprompted response from 100 random urban persons in high income bracket, to the question:”Name the International brands of watches known to you”

More and better watch retail outlets You can feel the difference

...but

Factors restricting growth in India High import duty Lack of retail professionalism Grey market and discounting Focus biased towards Delhi and Mumbai Lack of retailer participation in brand building Short-term profit goals instead of long-term partnership Inadequate stock levels

Ethos: the difference 1. The retail revolution and consumer boom 2. Watch business in India 3. Ethos: the difference 4. The growth of Ethos 5. The spirit of Ethos

Market positioning General stores Owner managed stores Speciality watch stores Professional stores Shopping malls ethos Existing stores Insignificant

Forging a forum to achieve import tax reduction We at Ethos believe that it is possible to bring about a reduction in import duty from the present (effective) about 66% to about 35%. We ask your support and will be pleased to share our plan with you.

The growth of Ethos 1. The retail revolution and consumer boom 2. Watch business in India 3. Ethos: the difference 4. The growth of Ethos 5. The spirit of Ethos

The growth of Ethos Chandigarh Population: 1 million India’s most modern city, designed by Le Corbusier Highest per capita income in India 370 m2, the largest watch store in India

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