Bavarian Motor Works Eric Woelkers & Phil Crompton

Business Goals  Make a profit off of our products  Cars  Offer better alternatives to competitors’ products  Appeal to growing German market for electric/hybrid cars

Target Audiences  Customers  Appeal to needs and wants  Shareholders  Innovative ideas to keep company ahead  NGOs  Endorsements from “going green” advocates

Challenges  Competitors  Tesla is a “revolutionary” product in consumers eyes  Answered with i3 and i8 models  Keep products adapted to modern ideology and culture  Design, sustainability, etc.

The Competition  Wants to sell as much of their product as possible  “… founded in 2003 by a group of Silicon Valley engineers who set out to prove that electric vehicles could be awesome.”  Expand business to Germany  Hybrid alternatives take away from purely-electric-car attention  BMW is based in Germany, Tesla HQ in U.S.A.  Imported vs. Domestic products  10% import duty and 15% import value added tax