President’s Forum and WSML 2012 Mobile Market Dynamics Deborah Clark, Dawn Davis, Brian Duckering, Marie Pettersson 1 “A Day in the Life of a Mobile Family”

1.Recognize the key customer experiences and concerns that drive mobile opportunities. 2.Articulate the broad spectrum of challenges facing customers and the different ways these challenges are being addressed. 3.Be aware of the goals and objectives our customers set to define progress. 4.Navigate the mobile landscape in order to prepare your customers for the future. Course Objectives 2 President’s Forum and WSML 2012

“A Day in the Life of a Mobile Family” A Mobile Monday Morning 3

President’s Forum and WSML Introducing “Michael”

Explosion of Mobile Devices 5 Internet connected devices per household 3 Operating Systems Need to provide multi-device, multi-OS, multi-platform services for ALL devices in household All Amount of their “stuff” consumers want to access anytime, anywhere

Global Threat Landscape In 4 Q 2011, smartphone shipments passed PCs Consumers’ concerns focus on privacy, device protection and family safety Consumers face different threats in the new mobile world Hackers are motivated by financial reward

Global Mobile Usage m-Commerce is climbing with Japan leading the way App market usage varies by region One size does not “fit all”. Each market is different. Smartphones now have larger share than traditional mobile phones in all major markets

Digital Family Life is Complicated 84% of teens have their own mobile phone 62% of children have been in negative experience online Education and awareness are key as kids become more Internet savvy and socially connected 45% of teens use location-based services such as Facebook Places

Wi-Fi is Becoming More Prevalent 65% of tablet users connect exclusively to Wi-Fi 39% of users conduct sensitive transactions on their mobile device Personal VPN services are critical to securing data and information wherever the user is “hanging out” 44% of users keep the same password combination across multiple sites

Honeystick Project Findings 89% of devices were accessed for personal apps and information 83% of devices were accessed for corporate apps and information Lost or stolen devices can impact many different areas in a user’s life – personally and professionally 50% of device finders notified the owner

Placing Trust in your Network MY COMMUNITY MY CONTENT MY CREDITMY CONNECTIVITY MY CHILDREN MY COMPANY 18

Source of Threats 78% of Android threat families are hosted on 3 rd party sites 38% of Android threat families are hosted on Google Play CSPs must protect subscribers from unauthorized, illegal and harmful material 1% of Android threat families are EXCLUSIVELY hosted on Google Play

Mobile Productivity 66% of companies are discussing a corporate ‘app store’ 59% of companies are running line-of- business applications Mobile devices are rapidly becoming critical business tools

Cost of an Exploit $429,000 Average annual cost of mobile incidents in an enterprise Costs include: lost productivity, direct financial costs, data loss, damaged brands, and loss of customer trust.

Mobile Advantage 71% of companies are discussing custom mobile applications Many companies are moving beyond a defensive approach to mobile, and looking to create competitive advantages.

Blending Mobile Worlds 48% of workers choose smartphones for work without IT input 25% of Enterprise and SMB companies WW support the use of personal devices for business purposes BYOD brings greater efficiency and greater risks to corporate environment 62% of companies have no controls in place for allowed personal devices

SOLUTIONSCONSUMERENTERPRISECARRIERS/CSPs Mobile Device Management Norton Mobile Security Norton Tablet Security Norton Anti-Theft Norton Hotspot Privacy (coming soon) Norton DNS Norton Mobile Utilities Norton Snap Norton Online Family Norton Safety Minder Norton Identity Safe Norton Connect Symantec Mobile Management Next Generation Network Protection Accelerated Next Generation Network Protection “Pay as you Grow” ExSP Licensing for CSPs Mobile Device Security Symantec Mobile Security, Symantec Endpoint Protection Mobile Edition Mobile Encryption PGP for Mobile & Blackberry, PGP iOS Viewer Mobile Authentication VIP Mobile, Managed PKI Data Loss Prevention Symantec Data Loss Prevention for Tablets Cloud Mobile Authentication Management Symantec O 3 We Secure Users Everywhere

President’s Forum and WSML Questions

Thank you! Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice. President’s Forum and WSML 2012 Deborah Clark Norton Global Mobile Marketing 32 Dawn Davis Norton Global Partner Marketing Brian Duckering Enterprise Mobile Product Marketing Marie Pettersson Enterprise EMEA Product Marketing