Henrico Business Leaders February 9, 2015 Dave Saunders Chief Idea Officer, Madison+Main
From PC to 4.0
PC Era – “The desktop”
Web 1.0 – The Big W in the WWW
Web 2.0
Where are we now? 3.0 Fortune 2500 companies now average more than 50% of marketing spend digital. The average web user spends 3.5 minutes on CNN.com. The average web user spends 35 minutes using Facebook. 63% of the US population watches online video. The average web user spent 23.2 hours watching videos online. (approximately 45 minutes a day) We’re already in is the future.
World Perspective 7.1 Billion people 6.8 Billion cell phones 4.5 Billion have toilets –Only 2.4 Billion people have internet access –#MobileIsGlobal
What 3.0 looks like: 1.Physical and digital world is more highly connected. (Geo- location) 2.Our perception of reality is being altered by technology. (Augmented Reality) 3.Web users have more rights and less privacy. (Government v. Google) 4.Human relationships have become more dependent on digital communications. (Mobile) 5.We don’t search for information. It finds us. (Semantic Web) 6.We, as consumers and citizens, are less passive and more engaged. (Hyperlocal) 7.Everything is moving toward one big platform. (Google?, Apple? Facebook?)
What’s next? Web 4.0 Robots… I’m not kidding.
Robots Amazon – delivery drones Boston Dynamics – robocops Google – robot cars SRI – intelligent agents (AI) Mazor Robotics – surgery
There Are Only 3 Kinds Of Brands
What Kind of Brand Are You? There are only 3 kinds of Brands. 1.Brands you know and love. 2.Brands you know, but don’t love. 3.Brands you never heard of.
What Kind of Brand Are You? 1) 2) 3)
The 4 P’s of Marketing Product Price Place Promotion Oops…it’s actually 7
People Brands
Process Brands
Physical Evidence Brands
People Brands
Process Brands
Physical Evidence Brands
98% of all companies are small companies. And most small companies are #3 brands.
#BoldBrandsWin This is the winning strategy for emerging companies
Contact me about the 5A Strategy: (877) MAD-MAIN