CONFIDENTIAL1 Case Study. CONFIDENTIAL2 The Ad Becomes the App An app-like location experience for every brand.

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Presentation transcript:

CONFIDENTIAL1 Case Study

CONFIDENTIAL2 The Ad Becomes the App An app-like location experience for every brand

CONFIDENTIAL3 Extending Location to All Companies Any Brand Location Your Stores or Where Your Product is Sold Product Availability Over 3M products pre- integrated Directions for Each User Convert to drive In-Store Sales 75% of Fortune 500 companies don’t have physical stores

CONFIDENTIAL4 GAP and JiWire Compass Location-Based Advertising on Any Device

CONFIDENTIAL5 GAP and JiWire Compass Mobile

CONFIDENTIAL6 GAP and JiWire Compass Mobile

CONFIDENTIAL7 GAP and JiWire Compass Cross-Channel

CONFIDENTIAL8 GAP and JiWire Compass Cross-Channel

CONFIDENTIAL9 Overall Compass Results Advertisers Click-Through RateTake Multiple ActionsAverage Time Spent 3X higher25%>1 Minute

CONFIDENTIAL10 Campaign Insights Proximity Marketing

CONFIDENTIAL11 2.9x 1.6x Proximity to Store Location (miles) Expansion Rate Strong Performance at Broad Distances Normal Performance

CONFIDENTIAL Store Proximity (miles) Post-Expansion Engagement Rate Store Proximity (miles) Custom Engagements (e.g Video) Strong Performance at Broad Distances

CONFIDENTIAL13 Store Detail Views Walking/Driving Direction Views Wi-FiMobileWi-FiMobile +15%+270% Consumer Activities Differ by Device

CONFIDENTIAL14 Location: For More Than Just Brands & Merchants