Madrid, Plaza de Colón 1st – 16th September

Objectives Promotion of EuroBasket07 in particular and of basketball in general. Provide the city of Madrid with an open event, unique and unrepeatable in the framework of a European Championship. Offer the sponsors of the event a promotional and recreational activity in which they can promote their company and their products to all segments of the public. Creation of an excellent platform of communication for the competition, for basketball, for the sponsors and for the city of Madrid.

Concept 20,000 m2 of entertainment and fun. Unbeatable location in Madrid: Plaza Colón. Good for all ages. 3 different zones: –Street Basket –Youth Zone –Children´s Zone days of Basket Square = 12 hours of action daily (11-23:00).

Design STREET BASKET Street Court 5 Country Competition Exhibitions, contests, workshops Bleachers general public 200 Pax KIDS´ ZONE Storytelling Giant Slide Basket-strength Challenge Giant Basket Bungee-Basket “Finca Bravo” YOUTH ZONE Blue wall TV set Giant Footprints Giant Baskets Hairdressing Fans Your Final 4… COMMON ZONES TV Studio set Giant Screen Terraces Exhibition Cars Avenues Recycling Corner; etc.

Street Basket USA, Spain, France, Germany, Italy National Teams. Free Style Exhibitions. Graffitti Contest. Hip-Hop Concerts. Cheerleaders. Workshops… Activities all day long. Games: 21:00 (9 PM)

Sponsor: 5 Options Street Basket –Sport – Recreation activity for all ages. Kid´s Zone –Activities designed for the younger fans (up to 12 yrs.) Youth Zone –Activities designed for youth and adults (12 yrs. +) Itinerant Activities –Mobile Action for the streets Basket Square (mimes, bands, etc.) General Services –Restaurants –Transport –Security –Clean Up –Health –Environmental, Etc.

Actual Sponsors MOLTEN – Entrance Ball COCA-COLA – “Spring-basket” LENOVO / KYOCERA –Cyber Basket PLAY STATION 3 –Multimedia lounge TORO XL –Street Basket SAN MIGUEL 00 –Virtual/3D Shooting Zone GOOGLE / YOU TUBE –Virtual TV Studio Set L’ORÈAL –Fan Hairdresser McDONALD’S –Restaurant CLAS –Kid´s Zone SANITAS –First Aid PHILIPS –Giant Screen MARCA –Activities for all ages

Logo on Welcome Sign / General Map of Basket Square. Personalization of the recreational activity: welcome sign, banners, placards, etc. Logo on Giant Screen Basket Square. Logo on Flyer/Information Map Basket Square. Mention on audio ad clips of Basket Square. Logo of the company and images of the activity on the web page of the championship: Advertising Supports

Other Supports Coverage of Basket Square by the official TV of EuroBasket ´07. Presence of logo on all the press releases related to Basket Square. Logo of the company in the Official Newspaper of EuroBasket ´07. Promotions of printed material with those collaborating with EuroBasket ´07.

Cost of Sponsorship Costs derived from the design, development and release of the activity selected by the company Levy for general services –Electricity, grounds security, general health, etc. –Staff for the operation of the activity – responsibility of sponsor company The spaces are free (surface/m2 as to availability)

g