NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL VLTs and e-games Športna loterija Primož Pöschl Executive Director – Games Department
VLTs VLTs What was the occasion? o Too busy employees at cashier o need to speed up the entering process o forming of the betting slips basket o Actual long list of sport matches o What else can we offer our players? o Statistics o Comments o % of placed bets o So we have decided for VLTs!
VLTs – Two Payment Methods Cash self-service Bill acceptor Coin acceptor Printer Bar code reader Cashless self-service Prepaid coupon bought at retailer Virtual account Payout at the retailer
Do we have any other content? Do we have any other content? What about e-games? o We have three of them on our website Why not try them?
And so it all began… x 3 games $ total $324 / VLT x 12 games $ total $7.784 / VLT
Period 2008 to 2013
Growth of VLTs net, games portfolio and sales VLTs number of VLTs number of e-games sales totalsales/gamesales/VLT $27.830$9.277$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ ratio 2008/2013 3,6911,67550,7547,21149,42
How did we achieve this? o Spreading of the VLTs net o New retailers o Better equipped current retailers o More VLTs in the best sales points o Constant games development o 27 our own production o 8 licensed o Interactive - multilevel games o New experience for the players o Possibility for decision making o Quit the game or proceed to the next level
e-games
e-games examples
One Ticket - Two Sales Channels
Betting Shop – Shopping Mall
Gasoline Station
Tobacconist
Post Office
Sales Channels Ratio
Conclusions o Additional sales channel for lotteries o Interactive game mechanics o More turnover o New player experience o Greater game engagement o Entertainment o Opportunity for retailers o Optimization of the work o New products o Additional earning
VLTs - facts VLTs share in total turnover 19,82% e-games share on VLTs 59,10% $ More commission for retailers
THANK YOU Sportna loterija, Slovenia (EU) Primoz Pöschl