By: Ian Jackson Jordan

Types of marketing activities Advertisements Packages of products Product Description Sales people Marketing Activities

-Include advertising agencies and marketing research firms -Shipping and delivery companies provide express pickup and delivery -Financial services companies help with credit card management -Wholesalers and retailers are in part of the distribution, storage, and sales of products Marketing Business

-Product and service management -It is designing, developing, maintaining, improving, and acquiring products. -Distribution -Involves the decisions on satisfying the customers needs for the certain product. -Selling -Communicating with the customers of interest to determine the needs. -Marketing-information management -To improve the business decision-making by obtaining, managing, and the using the marketing information. -Financial analysis -Budgeting for marketing activities and obtaining necessary funds. -Pricing -Communicating the value of the product. -Promotion -Communicating the product to potential customers. Marketing Functions

Marketing strategy- A company’s plan Target market- A specific group of customers Marketing mix- Blending the four marketing elements(product, distribution, price, and promotion) Marketing Planning

Most companies adopt a marketing orientation -Marketing Orientation: Considers the needs of the customers This prevents the business thinking that they know what the customers want The company then develops a marketing mix Develop a Successful Marketing Strategy

There are two types of customers Final Consumers: People who buy the products Business Consumers: People, Companies, and or Organizations that purchase products for their business Understand Customers

It’s the sequence of customers follow to a make a purchase of a certain product. All decisions by the consumers must meet a certain need of some sort. In order for you to make a decision you need to obtain an urgency and importance of the need. Consumer Decision-Making

They are the reasons why consumers decide on what products and services they want or need. Emotional buying motives: Reasons why a consumer makes a purchase based on his/her feelings, beliefs, and attitude. Rational buying motives: Usually guided by facts and logic for a consumer to buy a product or a service. Buying Motives