SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Slides:

Advertisements

Similar presentations

CG152 Introduction: slide 1 CS223 The Project: slide 1 Today's Lecture is in 3 Parts Part – 1: The Project Doron Part – 2: Going through the skipped over.

Advertisements

Hogeschool van Amsterdam Interactieve Media The art of pitching Hoorcollege marketing blok 2 week 6.

MA/CS 375 Fall MA/CS 375 Fall 2002 Lecture 29.

Dishmaker by Ted Selker and Leonardo Bonanni from MIT.

NAW Executive Conference Dave Griffith Modern Group Ltd.

Copyright July 2007 Menara BCA, GRAND INDONESIA, JL. THAMRIN no 1. JAKARTA, INDONESIA.

Spider Map Exploring Topics and Gathering Ideas. Spider Map What is it? Activities With Family At School On Vacation With Friends A spider map is a tool.

Dishmaker by Ted Selker and Leonardo Bonanni from MIT.

Callum Hunter. How can we design a cash machine that reassures the user ?

DESIGN.EDU K12 Lab Network Pop Up Class. TODAY’S AGENDA Now until 11:10 Use metaphor to iterate (based on learnings) Create new prototypes 11:10-12:30.

Design Thinking.

Howard Olsen. Trust Rapport Relevance 75% of the OUTCOME of any selling opportunity is created in the initial stages. You Can’t Close Before You Open.

Stay Active Eat Healthy Presentation 1 Marketing Your Healthy Choice Facility Strategies for Promoting Healthy Food and Beverages for Sale.

Owner Has Idea and Conducts Feasibility Study GoNo Go End of Project Pursue A/E Hire A/E to Design Project Scope of Work Defined Contract Negotiated Go.

empathy maps brainstorming selection criteria point of view metaphors why laddering fly on the wall personal ads interviewing low-res prototyping feedback.

Section 3: Exploring Cultural Attitudes and Communications.

Mission: Building and Testing. INSERTTO VIIDEO Design Brief: Design a cabin for Autonomous car on year 2035.

Software Design Experiences 2009, adapted from d.school.bootcamp.2008 DP 0 The Wallet Project.

Prototyping 101 (from idea to solution). Thomas A. Edison “I have not failed, I've just found 10,000 ways that won’t work”

The Spiral Model Sultana & Mahmood. Systems development life-cycle The process of creating or altering computer systems The models that define the processes.

The Importance of Feedback. Why get customer feedback Feedback is crucial for company improvement…positive feedback is great but it is usually the negative.

What is a prototype? Looks like Product Works like Interacts like Service/ Experience Space Story.

Interaction Design Dr. Jim Rowan Foley Introduction What’s in the Book that we’ll cover.

Car rental system.

Brands and Business Goals. National Brand Logos What company do you think of when you see “golden arches”? What company do you think of when you see “golden.

Personal Selling. Personal Selling— Definition Direct communication by salesperson to potential customers In person or by phone Important for more expensive.

Dream vacation to Paris

Find your team and go to a table. analogous situations I nspire R eframe S urprise.

Ladies and Gentlemen Today I will talk about my experience of communication, negotiation and selling skills.

The inference that if two or more things agree with one another in some respects, they will probably agree in others.

With prototyping, we begin to focus on a few ideas to develop so that we can re-engage users.

Contraception Learning Objective: To explore different contraception options. Contraception: The deliberate use of artificial methods or other techniques.

Ambassadors of Customer Expereience Module 2 Adding Value.

Hostway Confidential & Proprietary Introduction to Web Hosting.

Owner Has Idea and Conducts Feasibility Study Go No Go End of Project Pursue A/E/C or Design-Build Team Hire A/E/C to Design and Build Project Scope of.

Real time processing In real time processing, input is processed and acted upon immediately. Real time processing is used in mission critical applications.

is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment.

1 Erica. 2 Introducing… 3 Your Design Challenge…

the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another empathy : what ?

Skills and Qualities Lesson objective: To understand the difference between skills and qualities To understand the skills and qualities you can gain from.

Low Centerpiece - 1. Low Centerpiece - 2 Low Centerpiece - 3.

Introduction to Economics. economics the study of the making, buying, and selling of goods or services – A good is something that you can use or consume,

1. TESTING with users... client dinners focus groups usability centers surveys web analytics beta testing pre-release TESTING with users...

Accelerator # 2 Ideation Taking your concept from initial idea to mapping to prototype and testing It’s time to have a little fun with your idea as you.

SE320: Introduction to Computer Games Week 3 Gazihan Alankus 10/4/20111.

“So, we're actually going to start failing more often now. We're going to divide up into two teams and experiment with our materials. Each team will have.

Benefits of Flight Booking Engine Makes Perfect Online Flight Ticket Booking Axis Softech Private Limited.

Travel agency booking engine. Trawex technologies is a premier Travel agency booking engine. We perform on new generation technologies and helping travel.

21 st century storytelling. It’s complicated…

民 96/01/08 Thinking Critically about Ethics1 管理學第十六章激勵員工 (Motivating Employees) (Motivating Employees) Thinking Critically about Ethics  報告人 : 林昌賢 

testing with users... WHAT DOES IT MEAN TO TEST IN YOUR ORG...

PITCH IT! TITLE.

Prototype. Prototype PROTOTYPE Understand the design space TO GAIN EMPATHY Build to think Test and refine solutions Inspire with your prototype.

10 Reasons to Choose RentMama for Krakow Car Rental Services

Air malta reservations phone number. Air Malta Contact on this number

Service Operations Management (SOM) Strategic Issues

Introduction to Business & Marketing

We are one of the leading classified advertising websites we provide listing solutions to product sellers, start-up companies, and service providers across.

DP The Wallet Project d.school.bootcamp.2008.

Exploring Your Home Page

This is a focusing stage testing with users... WHAT DOES IT MEAN TO TEST IN YOUR ORG...

Creative Design Solutions: Design Thinking

Creative Design Solutions: Design Thinking

Creative Sequence The Creative Sequence is a process through which students progress through various stages of exploring a driving question including:

Warm-Up Nature gave us two ________, two ________ , and one __________ . How does this relate to selling? Eye’s, ears and one mouth!

Don’tPayAll.Com Brings Amazing Offers For You. Travel Bookings at Discounted Price with Expedia Coupons.

Come and make the most of your learning opportunities…

Presentation transcript:

SOME NOTES ON USER TESTING

Show Don’t Tell (or Sell)

Observe

Seek root understanding

Test with Real Users, In Their Real Lives

Be systematic about how you gather feedback

Prototype to Understand Prototype to Communicat e Prototype to Explore

Prototype to Understand Understand the problem space Empathy work Expertise gaining Prototype to Explore Explore the design options Test to learn and to decide Prototype to Communicate Communicate your idea Use prototype as sales pitch centerpiece

#1. Jetblue (book next available flight) #2. Pee #3. Talk to a real person/clerk #4. Car rental/ Hotel Res / Business Meeting #5. Change diaper #6. No Reception #7. Eat Dinner #8. Pickup luggage

Placeholder Superheroes

Placeholder Superheroes

Gone to the ATM

Happy customer back in line