1 Prepared by: Cynthia Massey Nokia Location & Commerce Nokia Location & Commerce & Navteq Maps.

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Presentation transcript:

1 Prepared by: Cynthia Massey Nokia Location & Commerce Nokia Location & Commerce & Navteq Maps

Vision “By revolutionizing the way people think about and interact with maps, we foresee a world in which everyone finds their way to people, places and opportunities more easily and safely than ever before.” Nokia and Navteq Maps are the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location- based services and mobile advertising around the world 2

Continued Innovation in Map Creation 3 Static flat maps: 25 years ago map creation started out by digitizing physical map sources Computable Roads: NAVTEQ started to collect precise road geometries with rich sets of attributes to make them computable Computable 3D Models: We are creating fully interconnected and attributed 3D models, combining aerial and street level technologies Innovation in sensor technology, computing power and storage enables more data to be processed and modeled

NAVTEQ ® Maps are Everywhere Trip Planning In-DashTelematicsInternet Fleet Cell PhonesMobile EnterpriseGovernment NAVTEQ is the leading provider of the digital map, traffic and location data that powers many of the world’s most innovative navigation applications 4

A Comprehensive Quality Approach At NAVTEQ, we build our map step by step. At every stage, we focus on creating accurate, precise data to be used in a wide range of applications NAVTEQ’s global map build process includes: Field data collection and verification Quality testing and implementation of data sources Database validation and compilation MapReporter Community programs Continuous testing for quality improvement NAVTEQ is not only focused on building an accurate database, but on keeping it fresh so that it reflects the real world 5

6 6 The NAVTEQ Difference: Its People and Technology NAVTEQ’s Geographic Analysts: Local knowledge: 200 offices in 54 countries Field teams “own” their piece of the map Collecting and verifying up to 260 attributes Road name, Addressing, Functional Class, Public/Private Access, Surface Type, Point of Interest (POI), Number of Lanes, Speed Limit, Direction of Travel, Road Divider, Roundabout, Truck Route, Evacuation Route, Turn Restrictions Regular updating of changing/growing areas Identifying new unique local sources Adapting collection methods based on local constraints Responding to customer update requests Defining phonetic translation localization Adding local content coding directly into the map Monitoring quality at every step of collection and production Leveraging the right balance of people and technology allows for NAVTEQ’s competitive advantage in providing the highest quality map

7 Source Data Reduces field costs Allow for more rapid map updating and expansion

8 NAVTEQ Success in the Government Industry NAVTEQ works with thousands of local government source providers who regularly provide data without a sharing agreement Local/County/City NAVTEQ works interactively with several states on the enterprise level IL, NY, MA, OK, FL, VA State NAVTEQ is the preferred commercial data provider for several federal agencies NGA, DHS, FCC, EPA Federal

9 NAVTEQ True Panoramic cameras Positioning sensors High-resolution multi-view cameras 360 degree LIDAR

Cynthia Massey Regional Map Content | U.S. Southwest Nokia Location & Commerce Texas Direct Fax Thank you. 10 Erin Grabigel Oakes Regional Map Content | U.S. Northeast Nokia Location & Commerce Pennsylvania Direct