Ed Davis and Michelle Walker DECA Inc. 1 High School Competitive Events as a Tool to Improve Curriculum Fall Symposium September 27, 2010.

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Presentation transcript:

Ed Davis and Michelle Walker DECA Inc. 1 High School Competitive Events as a Tool to Improve Curriculum Fall Symposium September 27, 2010

Ed Davis and Michelle Walker DECA Inc. 2 Series Event Exam Analysis = Item Analysis + Instructional Areas

3 Example: Comprehensive 2008 Exam AssociationNationalNational Top 10 MeanStDevMeanStDevMinMaxMeanMinMax AAM ACT ADC ASM BLMDM BMDM BSM DQB FMS FMDM HLM HMDM MMS QSRM RFSM RMS SEM SMDM TMDM TSE

Ed Davis and Michelle Walker DECA Inc. 4 Comprehensive Exam Analysis Hotel & Lodging Management Marketing Management Restaurant &Food Service Management Retail Merchandising Sports & Entertainment

Ed Davis and Michelle Walker DECA Inc. 5 Analyzed Comprehensive Exams Item analysis Sorted by Instructional Area Average scores for each instructional area

Ed Davis and Michelle Walker DECA Inc. 6 Instructional Areas 1.Business Administration 2.Business Law 3.Compliance 4.Channel Management 5.Communication Skills 6.Customer Relations 7.Distribution 8.Economics 9.Emotional Intelligence 10.Entrepreneurship 11.Financial Analysis 12.Financial-Information Management 13.Human Resources Management 14.Marketing-Information Management 15.Interpersonal Skills 16. Knowledge Management 17. Marketing 18. Management 19. Market Planning 20. Information Management 21. Operations 22. Professional Development 23. Pricing 24. Project Management 25. Product/Service management 26. Promotion 27. Quality Management 28. Risk analysis 29. Risk Management 30. Selling 31. Strategic Management

Ed Davis and Michelle Walker DECA Inc. 7 Hotel & Lodging Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 5 4.Customer Relations 1 5.Distribution 2 6.Economics 5 7.Emotional Intelligence 5 8.Financial Analysis 7 9.Human Resources Mgmt Marketing-Information Management Market Planning Information Management Operations Professional Development Pricing Product/Service management Promotion Selling Strategic Management 1

Ed Davis and Michelle Walker DECA Inc. 8 Hotel & Lodging Instructional Areas Above 80% Correct Customer Relations Emotional Intelligence Financial Analysis Operations Product/Service management Selling

Ed Davis and Michelle Walker DECA Inc. 9 Hotel & Lodging Instructional Areas 65%- 80% Correct MarketingDistribution Pricing Marketing-Information Management Business LawCommunications Human Resources Management

Ed Davis and Michelle Walker DECA Inc. 10 Hotel & Lodging Instructional Areas Below 65% Channel Management Professional Development Information Management Economics Market Planning Promotion

Ed Davis and Michelle Walker DECA Inc. 11 Marketing Management Distribution 1.Business Law 2 2.Channel Management 5 3.Communication Skills 3 4.Customer Relations 1 5.Distribution 2 6.Economics 5 7.Emotional Intelligence 3 8.Financial Analysis 6 9.Human Resources Mgmt Marketing-Information Mgmt Marketing Market Planning Information Management Operations Professional Development Pricing Product/Service management Promotion Selling Strategic Management 3

Ed Davis and Michelle Walker DECA Inc. 12 Marketing Management Instructional Areas Above 80% Correct Professional Development Human Resources Marketing

Ed Davis and Michelle Walker DECA Inc. 13 Marketing Management Instructional Areas 65%-80%Correct Strategic ManagementCommunications Skills Financial AnalysisProduct/Service Mgmt OperationsCustomer Relations Business LawEconomics Information ManagementSelling

Ed Davis and Michelle Walker DECA Inc. 14 Marketing Management Instructional Areas Below 65% Pricing Emotional Intelligence Promotion Market Planning Channel Management Marketing-Information Management

Ed Davis and Michelle Walker DECA Inc. 15 Retail Management Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 4 4.Customer Relations 5.Distribution 8 6.Economics 6 7.Emotional Intelligence 5 8.Financial Analysis 5 9.Human Resources Mgmt 1 10.Marketing-Information Mgmt Marketing Market Planning Information Management Operations Professional Development Pricing Product/Service Mgmt Promotion Selling 9

Ed Davis and Michelle Walker DECA Inc. 16 Retail Management Instructional Areas Above 80% Correct Pricing Information Management

Ed Davis and Michelle Walker DECA Inc. 17 Retail Management Instructional Areas 65%-80%Correct Emotional IntelligenceFinancial Analysis MarketingPromotion Business LawProfessional Development OperationsProduct/Service Management Communications SkillsSelling Human Resources Distribution

Ed Davis and Michelle Walker DECA Inc. 18 Retail Management Instructional Areas Below 65% Economics Channel Management Market Planning Marketing-Information Management Customer Relations

Ed Davis and Michelle Walker DECA Inc. 19 Restaurant & Food Service Management Distribution 1.Business Law 3 2.Channel Management 3 3.Communication Skills 4 4.Customer Relations 1 5.Distribution 5 6.Economics 5 7.Emotional Intelligence 4 8.Financial Analysis 6 9.Human Resources Mgmt 4 10.Marketing-Information Mgmt Marketing Market Planning Information Management Operations Professional Development Pricing Product/Service Mgmt Promotion Selling Strategic Management 1

Ed Davis and Michelle Walker DECA Inc. 20 Restaurant & Food Service Management Instructional Areas Above 80% Correct Customer Relations Business Law Strategic Management Marketing Emotional Intelligence

Ed Davis and Michelle Walker DECA Inc. 21 Restaurant & Food Service Management Instructional Areas Below 65% Promotion Economics Professional Development Communications Skills

Ed Davis and Michelle Walker DECA Inc. 22 Sports & Entertainment Marketing Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 3 4.Customer Relations 1 5.Distribution 2 6.Economics 6 7.Emotional Intelligence 3 8.Financial Analysis 5 9.Human Resources Mgmt 4 10.Marketing-Information Mgmt Marketing Market Planning Information Management Operations Professional Development Pricing Product/Service Mgmt Promotion Selling Strategic Management 1

Ed Davis and Michelle Walker DECA Inc. 23 Sports & Entertainment Marketing Instructional Areas Above 80% Correct Human Resources Management Pricing Professional Development Communications Skills

Ed Davis and Michelle Walker DECA Inc. 24 Sports & Entertainment Marketing Instructional Areas Below 65% Marketing Selling Economics Distribution Customer Relations

Ed Davis and Michelle Walker DECA Inc. 25 Improve the Curriculum Look for patterns of performance across competitive events Identify instructional areas where improvement is needed –65%-80% –Below 65%

Ed Davis and Michelle Walker DECA Inc. 26 Improve the Curriculum Collaborate with curriculum related staff –Connect performance indicators and course objectives –Include in New Advisor training Implement experiential learning activities that extend and apply the instructional areas’ concepts and principles

Ed Davis and Michelle Walker DECA Inc. 27 Summary Conduct an item analysis Identify instructional area strengths and weaknesses Compare to curriculum areas Develop a system to improve weak areas

Ed Davis and Michelle Walker DECA Inc. 28 High School Competitive Events as a Tool to Improve Curriculum