WARM-UP! In your journal answer the following prompt Quick Write: In a paragraph convince me that having a snow day is better than having school. Really think about your reasons. They cannot just be that school stinks. When you are done read silently

VOCABULARY Take a few minutes to review your second five vocabulary words. You can review with your partner Complete the vocabulary formative Put your name on the paper Read the directions CAREFULLY

PERSUASION (YOU WILL TAKE NOTES)

 A technique deliberately used to influence others, to convince the audience of the validity of an argument.  Aims to change your mind.  WHY PERSUASION ??? Different Techniques for different AUDIENCES!!!!!! PERSUASIVE TECHNIQUES

 Trash-talking another product/person: “mudslinging”  Links a person or idea to a negative symbol or name.  The message: By using a Kleenex, you are killing trees in Canada’s Forest. NAME CALLING

 Hinting or implying without actually saying the words.  Using loaded, emotional, slanted language.  You have to “read between the lines” from what is written/spoken to understand what is being said.   Message: Little Bugger could be another word for an annoying person—not necessarily a pager. INNUENDOS

 Emotionally appeal to positive concepts or beliefs.  Vague: telling only part of the truth  Generalizing from a shred of evidence.   We don’t know the statistics for Macs. Maybe they do get some viruses? This commercial aims to make the PC computers look worse than they probably really are. GLITTERING GENERALITIES OR CARD STACKING

 Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the example in this box. Be prepared to share with the class.  Don’t forget to define your audience! QUICK…THINK!

 Creating a desire to join a large group satisfied with the idea; making one feel left out if not with the crowd.  By using the word “American” it makes you feel that if you buy Chevrolet, then you are an American. BANDWAGON

 Using the declaration of a famous person or authoritative expert to give heightened credibility.   Proactive uses Testimonials a lot. TESTIMONIALS

 Use of a well-known or appealing person the audience wants to emulate as a spokesperson. **It is important to notice: there is no testimony. They are simply advertising the product. APPEAL TO PRESTIGE

 Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the example in this box. Be prepared to share with the class.  Don’t forget to define your audience! QUICK…THINK!

 Use of a person like the audience members or with whom they can identify as a spokesperson.  The “Average Joe”  Someone who would clearly understand the listener.   =lZcc1D0YhE0 =lZcc1D0YhE0 APPEAL TO PLAIN FOLK

 Use of a person whose lifestyle appeals to the audience   Old luxury vehicles are defined as Mercedes in this commercial. Can you tell what Audi defines as luxury? APPEAL TO SNOBBERY

 Connecting with emotions: loyalty, pity, or fear; love of family, peace or justice.  Think of sad music, rain, pictures of injured pets.  APPEAL TO EMOTIONS

 Turn to the partner next to you and come up with a real world example using one of the persuasive techniques we just learned about. Record the example in this box. Be prepared to share with the class.  Don’t forget to define your audience! QUICK…THINK!

 Use the whiteboard to record which persuasive technique is being used in the advertisement.  Lift up your board to be checked.  If you are unsure, write a ?  Good luck! WHITEBOARD ACTIVITY

Appeal to Snobbery

Testimonial

Bandwagon

Appeal to Emotions

Appeal to Emotions, Plain Folk

Bandwagon

This one has many persuasive techniques, can you guess them? xQXZSEttwM xQXZSEttwM  Appeal to Emotions (THEY ARE HAPPY! “I Believe in a thing Called Love”)  Appeal to Plain Folk  Bandwagon  Appeal to Snobbery (Celebrities & Musicians) TRICKY ONE…

  VIDEOS!

 Put all of your materials away. You should only have a pencil on your desk.  SAVE YOUR NOTES!!! YOU WILL NEED THESE!!!  As you receive the Exit Ticket, WRITE YOUR NAME ON IT!!!  Complete the exit ticket and turn it in to me on your way out of the door when I dismiss you. EXIT TICKET