CREATING A PROFESSIONAL 3-FOLD BROCHURE PUBLISHER 2007

Objectives: Designing a 3-FOLD BROCHURE What purposes can a brochure serve? How do you plan to make a brochure? Tips on designing the brochure yourself Picking a 3-FOLD BROCHURE Template Template Boundaries Enhancing a publication with graphics Layout

DESIGNING a 3-FOLD BROCHURE A brochure is a Publication consisting of small printed paper piece, usually made from a single sheet. Brochures are typically 8.5" x 11" or 8.5" x 14" tri-fold, but they can have different dimensions and numbers of folds. Used mainly for advertising purposes

What purposes can a brochure serve?  A brochure can explain your organization's purpose and services.  A brochure can answer frequently asked questions about your organization.  A brochure can offer more specific instructional how-to or health information.  A brochure tells the reader how he or she can find out more about your organization.  A brochure can educate people about a specific program or event

How do you plan to make a brochure?  Gather ideas and examples.  Brainstorm for your own project.  Write an outline.  Arrange your topics in a logical sequence, fitting it to the general layout of the brochure

Tips on designing the brochure yourself On a typical brochure you'll have six panels, but whatever the number of panels, consider carefully what should go where. The front cover will at least need a title, your organization's name, and possibly a logo. Contact information: This often ends up being the folded-in flap or the back of the brochure; should contain all the ways your organization can be contacted (names, addresses, phone and fax numbers, , web site URL). Mailing addresses: One of the outside panels of your brochure should have a return address for your organization and a blank area where you can stick a mailing label or write an address. Saves you the cost of envelopes!

Tips on designing the brochure yourself Front cover: This should contain your name, logo, and slogan, but not much more. Keep it from getting too crowded and chaotic, but try to make the reader interested in opening the brochure up and reading on. Features/benefits: This is usually the inside of the brochure. This part of your brochure should tell a bit about what your program does and what the benefits are to those who become involved. Action: What can the reader do? This could focus on how the volunteer can pitch in and help your group or coalition, or it could focus on how the volunteer can benefit from the services him/herself. You can include both, if you'd like. Elsewhere, if desired: a brief history of the organization, directions on how to access or use services provided, how the organization is funded, or information on the staff.

Picking a 3-FOLD BROCHURE Template 1. From the standard toolbar select the New icon. 2. From the Quick Publication Options, Select Change Template button. 3. Select Brochures from the category menu listing.

Picking a 3-FOLD BROCHURE Template 4. From the styles template display in the center, select the Blocks Informational Brochure. 5. From the right hand task pane, the brochure options appear. Here you can choose color & font schemes, page size and form.

Picking a 3-FOLD BROCHURE Template 6. From the Publisher window in the center of the window, the Blocks informational brochure template appears.. The Brochure template contains various text boxes and design elements that can be customized to your specifications.

Template Boundaries The brochure template opens with the design features of that selected template. However, all publisher templates will show the printable page boundaries as a solid blue line. This line is your guide. The design elements of your flyer or brochure should remain within the blue line boundary to assure proper printing.

ENHANCING A PUBLICATION WITH GRAPHICS When planning graphics for your publication, think about ways you can use the various types of graphics available. Graphics are a powerful tool that can support or obscure your intentions. Make sure your selection and use of graphics is consistent with your design strategy and your other design decisions For the most effective use of graphics, consider these elements and factors: Photographs - These pictures offer true-to-life representation. Use photos to display products. Illustrations - A drawing can be more “real” than a photograph. It can provide a detailed or instructive perspective. Charts, diagrams and maps - These graphics can simplify a complex subject. Clip art - These pictures can be extremely versatile.

ENHANCING A PUBLICATION WITH GRAPHICS 1. Photographs included among the message 2. Artistic borders frame an important part of the publication. 3. Evoke a feeling using clip art or other pictures shown here as decorative flourishes.

Layout The subject or content of pictures is just part of what the reader sees. The size, number, and placement of pictures on a page give other nonverbal cues, which can support or undermine your intended message.

Layout 1. Use restraint. Pictures lose their impact if you use too many. 2. A picture’s size should reflect its importance. Use a smaller picture to reinforce a main, larger picture.

Layout 3. If all pictures are equally important, make them the same size and group them.