Pennine Yorkshire Sense of Place How can we use the environment to develop tourism & increase economic benefits?
They love me…
They love me not…
The Bronte Suite
Souvenirs with meaning?
Why? Local distinctiveness offers: reasons to stay longer reasons to spend more reasons to return and recommend ways to spread economic benefits
Sense of place - local distinctiveness Natural features: landscape, vegetation and indigenous species flora, fauna Man-made features: architecture, materials, visitor attractions Heritage, culture and traditions: famous people, cultural mix, events, festivals Produce & industries: food, drink, crafts, shops, farming, fishing, mining, textiles All senses – birdsong, beer, blossom
“Beautiful countryside” General specific place ... buy map from x buy picnic from x painting holiday create own souvenirs tell friends
Why? Sustainability Change area perceptions Match market demand Improve promotion Business engagement Success from elsewhere
From the perspective of businesses Many businesses not yet engaged Many confused Most want to increase business Need more support & ideas Want to collaborate
From the perspective of the public A changing marketplace: Want insider knowledge Rely on recommendations (from peers) Want more participation Seek distinctive experiences ... Will market on your behalf Reject “official”
What was involved? Consultation Research Place information Spotting opportunities Product development ideas Training Collaboration Tools: Insiders’ Guide, toolkit, poster, web
Who was involved? New partners & contacts Accommodation providers Attractions Retailers Cafes, pubs, restaurants Food producers Artists, designers, makers Associations, organisations, councils Local media
Some key lessons Positive response Good local media reactions Started from low base Great business engagement Filling a gap – business networks Peace keeping TICs Some major opportunities...
Susan Briggs Tel: