March 19, 2010 Social Media: It’s Not Just for Geeks Anymore

Susan Marks, CEO - Pinstripe Introductions 2

TEN YEARS AGO There were no social networks

TEN YEARS BEFORE THAT The web didn’t exist

What is Social Media? 6 “Social media is a fundamental shift in the way people communicate via real-time conversations online.”

In Other Words…. 7 Web 1.0 Read Web 2.0 Interact

In Other Words…. 8 Web 1.0 One Way Web 2.0 Two Way

Yet Another View…. 9 Web 1.0 Media to Person Web 2.0 Person to Person

10 Did You Know …?

YEARS The length of time it would take you to view every YouTube video

12 100,000,000 The number of YouTube videos viewed every day

13 3,600,000,000 The number of photos archived on Flickr.com as of last June

14 5,000,000,000 The number of minutes spent daily on facebook

15 6,500,000,000 The amount of money contributed to the Obama by 3M online donors

16 8,000,000,000 The number of minutes spent on facebook … DAILY

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Did you know? 18

Miracle on the Hudson – USAir Flight 19

The Social Media Backlash: “Motrin Moms" Social Media Fail 20

DaVita – Best Practices Social Recruiting 21

#IranElection Crisis on Twitter 22

StockTwits 23

24 Ning – Our Site for VWR

Ning – Customize Your Own 25

26 Why Should You Care …?

27 4 OUT OF 5 AMERICANS USE SOCIAL MEDIA TOOLS Forrester, The Growth of Social Technology Adoption, 2009

28 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009

29 SOCIAL MEDIA IS LIKE WORD OF MOUTH – ON STEROIDS

30 SOCIAL MEDIA IS LIKE – NETWORKING ON STEROIDS

The Conversation Prism 31  Blogs  Micromedia  Social Networks  Video sharing  Geo-location  Reviews & Ratings  Customer Service  Events  Wikis  Live-casting  Photo sharing  Music sharing  Document sharing  Social Bookmarking

32 What Does It Mean For Me…?

Why Should I Care … It’s All About Networking! 33

Social Media & Your Personal Brand 34 Social media amplifies your personal brand

Managing Social Media 35

Decide on which site(s) you want to have a personal profile Getting Started 36

An interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries What is ? 37

LinkedIn – Power of Your Network 38 Direct contacts, full contact information available. Contact information not available, can access through your connections and connections shared with the contact. Total number of people user can contact, can view their information, but not contact information

LinkedIn – Getting Started 39 Follow step by step instructions to populate your profile Click here to register and start creating your profile.

LinkedIn – Linking w/Other Professionals 40

Over 75 million users and growing rapidly Approx. 50 million tweets are sent every day Just hit the 10 billionth tweet (March 4) What is ? 41

Go to and sign up for an accountwww.twitter.com Follow a few friends to get started – Visit a profile and click “Follow” under the person’s image – i.e. Twitter – Getting Started 42

A social networking site for individuals; Over 400 million active users (8 th largest country) Over 100 million users currently access Facebook through their mobile device More than 5 billion pieces of content shared each week More than 1.5 million businesses have active pages on Facebook What is ? 43

Facebook 44

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LISTEN ENGAGE MEASURE 46

Tools to Manage Social Media 47

Tools to Manage Social Media 48

Managing Your Brand 49

WBL Members & Their Organizations What are WE Doing? 50

How do YOU measure up? 87% have a LinkedIn profile (119 people) 36% have a Facebook profile (49) 7% have a Twitter account (9) WBL Summit Attendees & Social Media 51

How do YOU measure up? 12% on zero social networks (16) 52% on one social network (72) 31% on two social networks (42) 5% on three social networks (7) WBL Summit Attendees & Social Media 52

How do your ORGANIZATIONS measure up? 73% have a LinkedIn profile (83 companies) – but only 3% have a user group 36% have a Facebook page/group (41) 34% have a Twitter account (38) WBL Organizations & Social Media 53

How do your ORGANIZATIONS measure up? 25% on zero social networks (28) 29% on one social network (33) 24% on two social networks (27) 22% on three social networks (25) WBL Organizations & Social Media 54

#hcsm is the recognized hashtag #FDASM is an example of a specialty hashtag institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ all-healthcare-ceos.html Healthcare Social Media 55

Building Relationships Generate Real Time Feedback - listening Disseminate information quickly to internal and external constituencies Engaging with potential partners, new product/service ideas - learning Tips - Social Media 56

Content Interaction Commitment Tone / Authenticity Have an opinion or perspective Tips - Social Media 57

WBL Summit Attendees & Social Media 58

WBL Summit Companies & Social Media 59

Slideshare & Scribd 60

A REMINDER … What happens On Doesn’t stay on

As I Close - A Word of Caution … 62

What’s your ROI – Return on Ignoring? Final Observations 63

“For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” - BusinessWeek, February 19,

“If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shineski, Retired Chief of Staff, US Army 65

Thank you! Sue Marks, CEO Pinstripe Connect with me! Questions? 66