Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos.

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Presentation transcript:

Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos

Principles of Visual Design 2720 A Brief History of Logos…

Principles of Visual Design 2720 Ancient Mesopotamia Symbols representing a Story, Notary

Principles of Visual Design 2720 Ancient Greece Symbols representing a Person, Place, Coin Value

Principles of Visual Design 2720 Ancient Greece Letters representing a Person, Place, Coin Value

Principles of Visual Design s s Letterforms as Trademark s Masons Nobility Goldsmiths Paper makers

Principles of Visual Design 2720 Industrial Revolution Mass Production leads to Mass Distribution leads to Better Trademarks

Principles of Visual Design 2720 America Mass Production leads to Mass Distribution leads to Competition leads to Brands

Principles of Visual Design Types of Logos…

Principles of Visual Design Types of Logos: Abstract Mark Logotype Pictorial Mark

Principles of Visual Design 2720 Abstract Mark

Principles of Visual Design 2720 Pictorial Mark

Principles of Visual Design 2720 Do You Remember the Basic Rules of Design ?

Principles of Visual Design 2720 Basic Rules of Design: Contrast Repetition Alignment Proximity

Principles of Visual Design 2720 Basic Rules of Design: Contrast Repetition Alignment Proximity

Principles of Visual Design 2720 Tools for Contrast sizevaluehueorientationtextureshapeposition

Principles of Visual Design 2720 What makes for a Successful Logo?

Principles of Visual Design 2720 Design Art

Principles of Visual Design 2720 State your design PROBLEM Design

Principles of Visual Design 2720 Design 1.What are you conveying? 2.Who are you conveying it to?

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple)

Principles of Visual Design 2720 Distinct

Principles of Visual Design 2720 Distinct

Principles of Visual Design 2720 Distinct

Principles of Visual Design 2720 Distinct …is it so BAD it’s GOOD?

Principles of Visual Design 2720 Distinct

Principles of Visual Design 2720 Distinct

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text)

Principles of Visual Design 2720 Innovative

Principles of Visual Design 2720 Innovative

Principles of Visual Design 2720 Innovative

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world)

Principles of Visual Design 2720 Versatile

Principles of Visual Design 2720 Versatile

Principles of Visual Design 2720 Versatile

Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

Principles of Visual Design 2720 Evocative

Principles of Visual Design 2720 Evocative

Principles of Visual Design 2720 Evocative

Principles of Visual Design 2720 Evocative inspiration innovation knowledge

Principles of Visual Design 2720 Evocative inspiration innovation knowledge Antique Old

Principles of Visual Design 2720 Evocative inspiration innovation knowledge Antique Old Be careful not to be too cerebral.

Principles of Visual Design 2720 Evocative

Principles of Visual Design 2720 Evocative seduction knowledge “byte” individual

Principles of Visual Design 2720 Evocative millennial futuristic transparent minimalism controversia l

Principles of Visual Design 2720 Evocative

Principles of Visual Design 2720 Make sure to play in the process…

Principles of Visual Design 2720 Play with Doodling

Principles of Visual Design 2720 Play with letterforms

Principles of Visual Design 2720 Play with Symbols + Letters

Principles of Visual Design 2720 Get Inspiration: