THE ATTENTIO N FACTOR WHAT IS “THE OVERLAP” AND WHY IS IT THE KEY TO BUSINESS SURVIVAL AND THRIVAL IN THE DIGITAL AGE? A short ebook from

What You Want To Say What They Care About THE ATTENTION FACTOR: LOOK FOR THE OVERLAP THE OVER LAP

“You don’t care about what I care about.” “But someone else does.” THE ATTENTION FACTOR: REASONS TO IGNORE YOU RESULT: YOU LOSE THE CONTENT BATTLE

COMING SOON! HERE’S THE POINT

WHY ARE LIKES FAVORITES SHARES RETWEETS IMPORTANT?

LIKES (AND FAVORITES) TELL US WHAT PEOPLE WANT MORE OF

WHY IS ENGAGEMENT SO CRITICAL ON FACEBOOK? THE VISIBILITY OF FUTURE POSTS DEPENDS ON HOW ENGAGING YOUR CURRENT POSTS ARE.

What You Want To Say What They Care About THE ATTENTION FACTOR: MOVE TO THE OVERLAP #1. CARE MORE ABOUT WHAT THEY LIKE AND SHARE #2. GET BETTER AT CONTROLLING ATTENTION

What You Want To Say What They Care About THEN THEY’LL SAY

TAKE THE 3- MINUTE “ATTENTION FACTOR” QUIZ

HOW TO MOVE TO THE OVERLAP #1. CARE MORE ABOUT WHAT PEOPLE LIKE AND SHARE #2. GET BETTER AT CONTROLLING ATTENTION Find Out What They Like By Using: Adwords Keyword Tool Google Trends Facebook Graph Search Study What Works With These Tools: BuzzSumo InfiniGraph PostPlanner Buffer Those Are 7 Free Online Tools That Will Revolutionize Your Business With Less Than 15 Minutes Work A Day AND IT’S SUPER FUN “WORK ”!

Brian delivers entertaining, motivational talks on Internet Marketing and Social Media to corporations and associations. Audience members include CEO’s, business owners and expert marketers. Brian Carter is respected as an international authority on how top performing organizations can generate bigger business results. His 18 years of business success guide The Carter Group, which strives to provide the best possible service and results in the digital marketing industry. Brian is the internationally bestselling author of the books The Like Economy, LinkedIn for Business, and Facebook Marketing, which have been translated into Spanish, Chinese & Portuguese. He has appeared on Bloomberg TV and in ABC News and the Wall Street Journal. Brian has improved business results for companies in many industries and of all sizes, including well known entities such as Microsoft, Universal Studios, The U.S. Army, The World Health Organization, Hardee’s and Carl’s Jr. He has more than 150,000 readers, students and fans, and his content is viewed over 8 million times a month. A regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, and The American Marketing Association. Brian is a entertaining and seasoned expert in the world of Internet marketing. Author & Speaker Brian Carter

Books by Brian Carter eBooks and Whitepapers

“I am so happy you were our keynote. Feedback has been great. You were the perfect choice.” - Derrick Wheeler, Microsoft “A leader in social media marketing, Brian delivers an impactful message, insights and actionable concepts in a fun and interesting way. We had a blast!” - Jason Jell, Life Technologies “Brian is an engaging and entertaining speaker. He spoke to over 200 Marketers on social media and his take was not only timely, but also fun!” - Lisa Peterson, MD Revolution “Outstanding presentation! You have our customers thinking differently. Brian lays out a simple plan that can help any size business become a gorilla in their marketplace utilizing free and low cost solutions.” - Jason McDonald, Keystone Automotive “Fantastic, informative and FUNNY! Thank you for delivering such a perfect blend of Facebook and LinkedIn ideas for lead gen.” - GoToWebinar (Citrix) “Thanks for the excellent presentation. You had me hooked when you showed the ROI results.” - Ted Eisele, Microsoft “Brian told us why to use social media for our business, and HOW in less than one hour. Brian’s presentation was a hit!” - Damien Rios, Esq., Volios Group Audience & Meeting Planner Quotes