Advancing the Common Good Through Volunteer Engagement Community Leaders Conference May 15, 2008

Volunteer Engagement 2 Purpose 1.Apply the new United Way Volunteer Engagement Strategy to your community impact work. 2.See how United Ways are supporting the national Day of Action. 3.Discover how new technologies and techniques can assist in reaching new audiences and recruiting new champions to United Way’s work.

Volunteer Engagement 3 Agenda Welcome & Introductions Volunteer Engagement Strategy Day of Action Technology Questions & Interest Areas

Volunteer Engagement 4 Volunteer Engagement Advisory Council Liahann Bannerman - Seattle, WA Sue Brogan - Anchorage, AK Shirley Burgess - Des Moines, IA Michael Lynch - San Francisco, CA Mollie McAlpin - Boston, MA Jamie Moore – Omaha, NE Pam Sanderson – Billings, MT Rick Skinner – St. Louis, MO Carin Wiggins – Atlanta, GA Patty Youngblood – Lagrange, GA Mei Cobb – UWA Tracey Holmes – UWA

Volunteer Engagement 5 Standards of Excellence Volunteer Engagement 1.2(c) Providing a Variety of Opportunities for Input & Involvement 1.2(e) Connecting People to Volunteer & Leadership Development Opportunities 2.3(j) Individual, Volunteer & In-Kind Resources 3.1(a) Relationship Champion 4.5(b) Staff & Volunteer Roles 4.5(f) Volunteer Management 5.1(b) Community Engagement Support

Volunteer Engagement 6 United Way. Advancing the Common Good Education Helping children & youth achieve their potential Readiness to achieve in school Academic achievement Productive & engaged youth Increased income Increased savings Assets gained and sustained Maternal health and infant well-being Basic health care coverage and prevention Healthy youth and adults Results to Measure Creating the opportunities for a good life for all by focusing on: Community & Volunteer Engagement Partnerships Community Investment Public Policy Donor Relationships Resource Generation Strategic Foundation Income Promoting financial stability and independence Health Improving people’s health Inclusion Brand Positioning Brand Promise Priority Impact Areas Standards of Excellence

Volunteer Engagement 7 Volunteer Engagement Strategy Goals To drive more impact in the areas of education, income and health by providing real strategies and opportunities for people to create sustainable change through volunteering their time, talent, voice and expertise. To build and deepen relationships with people who care about their communities by inspiring and inviting them to take an active role in helping United Way advance the common good in their communities.

Volunteer Engagement 8 Our Core Strategies 1. Re-position volunteer engagement as a central part of United Way’s business strategy… Brand United Way as the premier mobilizer in education, income and health. –Embrace, brand and support Volunteer Centers internal to United Ways, and leverage this asset to create more volunteer opportunities … –Create national and local signature volunteer events that promote and advance United Way’s work … –Revitalize relationships with NCL companies by providing tailored volunteer programs for their employees …

Volunteer Engagement 9 Our Core Strategies continued… 2. Deploy online and on-the-ground advocacy to engage individuals in advancing the common good by becoming champions of our community impact work and critical public policy issues. 3. Use available technology to turn liveunited.org into a robust engagement portal for those who want to advance the common good: give, advocate, volunteer.

10 Local Issues National Issues Education, Income, Health Advancing the Common Good 1300 Local United Ways 1000 UWs 150 UWs + VC130 UWVCs United Way of America Local Issues 1. Re-position Volunteer Engagement as Central to United Way’s Business Strategy. Branded Volunteer Centers Signature Volunteer Events NCL Employee Volunteer Programs 2. Online and on-the-ground Advocacy 3. liveunited.org as a Robust Engagement Portal 20 UWVCs + VC + Partners D R A F T Partners +

Volunteer Engagement 11 Day of Action is… A call to action for individuals to give, advocate and volunteer on issues relating to education, income and health An opportunity to send a clear message about United Way’s work and its impact in the community A chance to recruit more champions to the work – beyond the workplace. A chance to be part of something bigger – a nationwide movement for change An opportunity to position United Way outside of fundraising: to lead by example with opportunities to volunteer and to advocate A chance to show the world what it means to LIVE UNITED.

Volunteer Engagement 12 Day of Action Map

Volunteer Engagement 13 Volunteer Engagement Listserv 1.Address to 2.No message in Subject line needed 3.Message in the body of the SUB UWVolunteerEngagement-L Your Name 4.Send 5.Automated on how to confirm

Volunteer Engagement 14 Contact Information Mei Cobb Volunteer Engagement United Way of America Pam Sanderson Volunteer Center United Way of Yellowstone County Liahann Bannerman Volunteer Center United Way of King County Iavor Ivanov Web Experience United Way of America

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