Gentry McKeown Communications Coordinator Downtown Oklahoma City, Inc. Let’s get social: quick and dirty tips for using social media effectively

What does DOKC do anyway? Manage BID Marketing Events Programs

What does DOKC do anyway?

Here’s what we use:

A couple of tips and tricks

Choose your communicator wisely Protect your brand Are interns the answer? Sharing the workload

Be aware of your audience

Be engaging Getting a response Two-way interaction Follow news sources Follow people of interest l

Don’t overdo it Choosing your platforms Quality over quantity Frequency Keep it fresh

Don’t be pushy Be conversational Real people doing real things

Use hashtags appropriately #Don’t. #Hashtag. #Every. #Word. Create hashtags for special events/live tweeting #IDA57, #freeicecream, #downtownokc

Know how Twitter works I enjoyed meeting you at gave a great presentation at the IDA Conference! #IDA58th

Be interactive Hashtags Links Online promotions

Get creative with QR codes

Consider platform interaction Beware of character limits Have a consistent handle

Use social media helpers TweetDeck HootSuite Scheduling tweets Avoid duplication Hashtags on Facebook = #epicfail

Use social media helpers

Use separate apps for personal accounts Don’t be like this girl 

Promote your social media everywhere Website Newsletter Media interviews

Create Facebook events Part of your promo plan

Use your audience

Consider building a mobile app Mobile apps vs. mobile-friendly sites Know what mobile users want

Beware of angry tweeters Negative tweets Media Address issues privately Tweet when you meet a need

Responding to a crisis Respond quickly Be honest, active and consistent Be human Offer a solution

Responding to a crisis

Reward your most active followers Say thank you Anytime gifts Milestones Promotions & contests

Thanks! Gentry McKeown, Downtown OKC,