Cloud On Your Terms Breakthrough Insight Unlock new insights with pervasive data discovery across the organization Create business solutions fast, on your terms across server and private or public cloud Mission Critical Confidence Enable mission critical performance and availability at low TCO Cloud-Ready Information Platform

MISSION CRITICAL CONFIDENCE Situation Mission Critical Performance & HA at Low TCO Partner Opportunity How Denali Helps Customer Challenges

Blazing-fast performance and built-in scalability Organizational security and compliance Migrate Mission Critical Workloads and Tier-1 Apps to SQL Server Mission Critical Confidence AA AAAA Deliver the 9’s needed at the right price with greater uptime SQL Server let’s you deliver the right 9s at the right price

Active Secondary Report

Digital data will grow 44x over the next decade - IDC BREAKTHROUGH INSIGHT Situation Unlock new insights with rapid data exploration across the organization Partner Opportunity How Denali Helps Customer Challenges

Credible, Consistent Data Complete Data Warehousing Solutions Provide integrated and end-to-end data solutions; from DW to analytics Breakthrough Insight Rapid Data Discovery & Managed Self-Service BI 32% of Excel users use SQL Server for “Advanced Analysis”

DATA QUALITY SERVICES Data Quality Services Profile, cleanse, and match data Build a knowledge base Improve data quality using organizational knowledge 3rd party data providers, including Windows Azure Marketplace DataMarket “High quality data has a direct impact on the effectiveness of our customers’ business decisions. DQS enables us to reduce the time and cost in achieving this.” Oliver Engles, CEO of oh22data

CLOUD ON YOUR TERMS Situation Create solutions fast, on customer terms across server and private or public cloud Partner Opportunity How Denali Helps Customer Challenges

Extend Any Data, Anywhere Optimized Productivity Extend the reach of data across server and cloud Cloud On Your Terms Scale on Demand & Fast Time to Solution Develop once, manage and deploy anywhere

BUILDING HYBRID APPLICATIONS On Premises & Private cloud Public Cloud OData Common Tools Data Sync Extend any data Extend anywhere End user analytics Common Architecture

ENABLING APPLICATION SYMMETRY Build once, deploy anywhere Update existing or build new Update existing or build new Underlying framework to move apps fluidly Underlying framework to move apps fluidly Across server, private or public cloud Across server, private or public cloud New Productive Experience – SSDT Code Name “Juneau” Highly productive, familiar environment Integrated tools with modern language services Easily deploy to SQL Server on-premises or in the cloud

Targeting new types of customers Expanding client geography Expanding business partnerships

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Technical Implementation

Client Results Benefits to ASI

Cloud On Your Terms Breakthrough Insight Mission Critical Confidence Recommend CTP3, explore the new opportunities! Explore the new business opportunities

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Build your practiceBuild your practice for SQL Server Denali on Microsoft Partner Network (MPN)

1.Most widely adopted database -- #1 database in the market 2.Expanded BI opportunities: Fastest growing Business Intelligence mega-vendor 3.Most secure of any of the major database platforms 4.Price/performance leader: the uncontested leader in TPC-E Performance Benchmarks 5.Mission Critical: Microsoft DBAs run more mission critical DBs, when compared to Oracle DBAs 6.Lowest TCA: Delivers a 460% savings in annual cost of administration per database over Oracle 7.Revenue growth opportunities: SQL Server holds no. 2 spot in RDBMS revenue, overtook IBM DB2 8.Cloud-Ready: Only database platform with complete solutions on-premises to the public cloud 9.Top-Rated by Analysts: Leaders Quadrant in Gartner Magic Quadrants for DW & BI* 10.Committed partner programs: over 30,000 partners offer solutions