Connecting to Politics Using 21 st -Century Technology AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio.

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Presentation transcript:

Connecting to Politics Using 21 st -Century Technology AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio

Use AAUW online resources RESOURCES link at top of every page Using AAUW Resources aauw-resources/ aauw-resources/

AAUW online resources Audio and Video » Brochures » Directories » Forms » GuidesGuides » Guides How To How To » How To ImagesImages » Images LAF Cases » Newsletters » Position Papers » Presentations » Press » Programs in a Box » Reports » Statements » Tool Kits

Advocacy How-to Guides RESOURCES How To Your Every Question Answered: Advocacy How-to Guides ource/advocacy-how-tos- guides/ ource/advocacy-how-tos- guides/

Online Petitions RESOURCES How To How to Get the Whole World to Sign Your Petition ource/how-to-start-a- petition/

Online petition “signed” through your website ed to others posted on Facebook and Twitter

A Social Media Handbook for AAUW Branches RESOURCESGuides ource/social-media- handbook/ ource/social-media- handbook/

Social media: What can it do? Accelerate movements Enrich information environments Create leaderless movements

How to use social media for advocacy RESOURCES How To How to Use Social Media for Advocacy ource/how-to-use-social- media-for-advocacy/ ource/how-to-use-social- media-for-advocacy/

Create a social media strategy Set your objectives Identify the audience you would like to reach. Select the social media platforms you plan to focus on. Gather resources and materials to share through social media. Appoint someone or a team of people to manage your social media presence.

General principles for social media Be genuine Stay focused Be reliable Stay social

Key points for effective social media advocacy Make it a conversation, not a monologue. Create a strategy for using social media as part of your advocacy efforts. Post regularly. Be genuine. Let the personality of AAUW and your branch show when posting something on social media.

Facebook tips Keep Facebook posts short and conversational. Include images. Post regularly. At least once a day. Ask people to share your content through Facebook. Include links to direct people back to the state and national AAUW websites. Share content from AAUW and AAUW Action Fund Facebook pages. Add your events to Facebook.

Twitter tips Share links to press releases, images from events, etc. in 140 characters. Tweet directly to members of the media and bloggers to encourage them to cover your efforts. Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word. Tweet directly to members of Congress with the action you want them to take. Use hashtags, such as #AAUW, #fem2, #UseThe19th, or #fairpay, related to what you are trying to publicize. Include links to AAUW’s positions on priority issues and to your state website.

Follow AAUW’s Twitter accounts

Share AAUW content WHAT WE DO TAKE ACTION Become a Two-Minute Activist t-we-do/public- policy/two-minute- activist/ t-we-do/public- policy/two-minute- activist/

Add an AAUW RSS feed Add an AAUW RSS feed to your website and automatically update your page with recent news. Simple, customizable feed widgets such as BlastCasta, RSSinclude, Surfing Waves, FeedGrabbr, and Feed Informer are easy to use and available online. Use RSS Graffiti on Facebook. Go to Settings/Apps RSS GraffitiFacebookRSS GraffitiFacebook

AAUW RSS feeds AAUW updates (all website content) National Legislative alerts and updates c/rss?tag=national c/rss?tag=national Blog (current events, commentary, and stories)

More RSS feeds Articles (what’s new at AAUW) post_type=article post_type=article Resources (tools for leaders, members and advocates) post_type=resource post_type=resource

Add AAUW Ohio feed h/feed/ h/feed/ AAUW Ohio website AAUW Ohio website

Use AAUW Branding Toolkit RESOURCES Tool Kits AAUW Branding Guide w-brand-identity-reference-guide/ w-brand-identity-reference-guide/ w-brand-identity-reference-guide/ National Logoshttp:// e/aauw-logos/ e/aauw-logos/ e/aauw-logos/ State and Branch Logos w-branding-tool-kit/ w-branding-tool-kit/ w-branding-tool-kit/ Login via link above with your member ID.

Use AAUW online images RESOURCESImages How to Use Images to Market Your Branch urce/find-images-online/ urce/find-images-online/ urce/find-images-online/ Facebook Twitter Flickr Pinterest