New ways of delivering differentiated support/career guidance services to young people The power, impact and potential of web-based video career stories Cherry Shaw Dave Arnold

icould: A distinctive approach First hand accounts and video stories. Career journeys not just ‘jobs’. Careers and people linked by job-type, sector, subjects, interests and personal details. Across all sectors and all levels – junior to most senior.

icould – a modern approach Using social networks Numerous ways to search and engage Interactivity Candid, personalised information Real stories from real people

Free, no cost, libre, frei, ελεύθερος, libero, livre, свободно, nothing, zip. However you say it, icould.com is free to use!

Research-led development  ‘icould within the curriculum’ - Association of Careers Education and Guidance  ‘An evaluation of icould’ - International Centre for Guidance Studies at University of Derby  ‘The icould approach to career development’ - International Centre for Guidance Studies at University of Derby ‘They are more interesting than just reading about careers advice.’ Young person survey respondent ‘Ease of navigation, helpful, user friendly, well displayed subject matter.’ Young person survey respondent ‘Interesting, helpful, clear to read, lots of info, bright, accessible, tempted me in.’ Y11 new user

Research-led development Careers advisers and teachers  icould is being used by both teachers and career practitioners.  The website offers both a curriculum resource and a resource that can be used to support one-to-one discussions.  The website can be used to motivate and inspire confidence in young people. ‘It has helped us to take the careers curriculum down into its heart. We have asked questions such as ‘What are the values we are trying to promote? What is aspiration?’ Careers adviser ‘I immediately saw it’s potential. It was what I was waiting for!’ Careers adviser

Research-led development Young people  Young people found the films both interesting and informative.  The films have an impact on the way young people are inspired to think about their futures.  In the classroom icould can be used to stimulate discussion about careers and learning choices.  There is potential to use icould in other areas of the curriculum as a teaching and learning resource. ‘The stories here are really interesting and inspiring. They feel real. Often these kinds of examples are set in a haughty fashion. Here, the stories are humane and truly show young people that it IS possible to live your dreams (without being at all too corny and naive about it).’ Young person survey respondent

Searching careers by job types and sectors. Shows families of jobs together and the relationship between jobs across different types of organisation

Searching careers by subjects and topics and seeing how these can be used across a wide range of careers and employment options

Looking at how others have overcome problems, addressed concerns, weighed up options, made the most of opportunities and their talents

Combining a range of personal factors to search careers by job types, subject interests, lifestyle and level of qualifications.

Subject People Job type QualificationsIssueInterest The icould process opens up possibilities, linking personal circumstances, skills, attributes and motivations to the widest range of career options.

Latest articles and features that reflect current issues and provide topicality

Insight into a particular range or group of roles to stimulate thinking and dialogue about careers

In depth content on specific careers, careers routes, options or decision-making points etc.

The Buzz Potential “icould is considered an overwhelmingly positive and useful curriculum resource. It has huge potential to support students’ deep career learning in many different areas of the curriculum in schools and colleges.” Association of Careers Education and Guidance October 2012 The Buzz is popular: 100,000 page views last month. Google Analytics October 2012

An overview of results Results from over 50,000 completed Buzz tests.

icould.com/teachers

Ten Quick Ideas – a useful starting point…

 Use icould and give us feedback  Write an article or get your students to write articles: What I wished I’d known about at Options at 16 - Academic v Vocational qualifications Choices at 18 – benefits v costs of different routes How did you get your first job  Nominate your favourite icould video and tell us why to get entered into a prize draw to win a mobile phone. How you can help us Thank you

Cherry Shaw David Arnold

Abstract With unemployment figures for young people higher than ever before and greater competition for jobs, it’s more important than ever that we give our young people personalised advice, ideas and inspiration for their futures. This session will feature icould and introduce recent improvements to the personalisation of the icould resource, following research findings from the International Centre for Guidance Studies at the University of Derby. You will be provided with some simple and practical ideas that both subject teachers and careers professionals can use, using icould’s hundreds of career videos, articles and quizzes as the stimulus. This session will cover:  An overview of icould.com and the recent changes to the icould resource.  Hands on, practical ideas for careers advice and information.  Sample resources for you to explore in the session and take away with you.  Ideas for both 14-16, and 18+ age range Format: Interactive, hands on and practical with discussion and debate. Outcomes: Simple and effective ideas to take back to your school, college or organisation. All workshop participants will receive a pack of resources and details of where to find them online.