Cruising in the Caribbean A fast growing leisure travel industry

The Cruise Industry: Facts The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010 The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010 In 2010, a record of 15 million passengers are forecasted to have cruised, with 11.1 million originating in North America In 2010, a record of 15 million passengers are forecasted to have cruised, with 11.1 million originating in North America The cruise industry is the fastest-growing category in the leisure travel market, enjoying an average annual passenger growth rate of approximately 7.4% per annum since 1980 The cruise industry is the fastest-growing category in the leisure travel market, enjoying an average annual passenger growth rate of approximately 7.4% per annum since 1980

The Cruise Industry: Facts The average length of a cruise is nearly 7 days The average length of a cruise is nearly 7 days The Caribbean is the #1 destination with 41.3% of capacity in 2010 The Caribbean is the #1 destination with 41.3% of capacity in 2010

Benefits of Cruising the Caribbean For many, cruising is an ideal way to sample the variety of landscapes and cultures the islands have to offer For many, cruising is an ideal way to sample the variety of landscapes and cultures the islands have to offer Why go to one destination when you can sample the best of many? Why go to one destination when you can sample the best of many?

Benefits of Cruising: The Ships Cruise ships today offer a variety of amenities and facilities Cruise ships today offer a variety of amenities and facilities Examples: surf pools, planetariums, LED movie screens, golf simulators, water parks, self- leveling billiard tables, in-suite Jacuzzis, ice rinks, rock-climbing walls, bungee-trampolines, and much more Examples: surf pools, planetariums, LED movie screens, golf simulators, water parks, self- leveling billiard tables, in-suite Jacuzzis, ice rinks, rock-climbing walls, bungee-trampolines, and much more “Today’s new ships feature facilities to accommodate family members of all generations travelling together, a market that is ideally suited for Caribbean cruising” “Today’s new ships feature facilities to accommodate family members of all generations travelling together, a market that is ideally suited for Caribbean cruising”

Cruise Passenger Profile CLIA Cruise Liner Industry Association defines the cruiser target market as adults 25 years or older, with household earnings of $40,000+ (represents 43% of US population) CLIA Cruise Liner Industry Association defines the cruiser target market as adults 25 years or older, with household earnings of $40,000+ (represents 43% of US population) Cruisers spend, on average, approximately $1,770 per person, per week for their cruise Cruisers spend, on average, approximately $1,770 per person, per week for their cruise Cruisers average age is 50 years of age with a household income of $109, % are college graduates and post-graduates. 86% are married and 62% work full-time Cruisers average age is 50 years of age with a household income of $109, % are college graduates and post-graduates. 86% are married and 62% work full-time

Cruise Passenger Profile Family cruising has been growing in popularity Family cruising has been growing in popularity 37% of all cruise vacations involve children 37% of all cruise vacations involve children Carnival Cruise Lines estimates that its cruise ships carry 180,000 children every year Carnival Cruise Lines estimates that its cruise ships carry 180,000 children every year