Sales Concepts and Apps Building Your Personal and Business Sales Brand.

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Presentation transcript:

Sales Concepts and Apps Building Your Personal and Business Sales Brand

What is your personal brand?

Creating Your Own Brand

7 Ways to Start Building Your Personal Brand for Free

1. Creating list of online resources 2. Sharing comments and opinions about websites. 3. Writing and placing articles online 4. Creating online press releases 5. Sharing ideas and inviting feedback without a blog. 6. Create and share your videos online. 7. Creating and sharing online mind maps.

All of the above online personal branding tools can be set-up and maintained for free Getting started building your personal brand requires 3 things 1. Confidence 2. Discipline 3. Discipline 7 Ways to Start Building Your Personal Brand for Free

Online Reputation Management & Privacy Many Web users have become educated about how much information is available about them online, and have taken steps to limit it. Trust was actually lowest among Millennials, 28% of whom said they never trusted social network sites, compared with 18% of over-50s.

Your Personal Branding Worksheet

1.What is Your Vision? 2.What is Your Purpose? 3.What Are Your Values and Passions? 4.What Are Your Goals? 5.What Are Your Brand Attributes?

Your Personal Branding Worksheet 6. What are your are Strengths? 7. How Do Other People Describe You? 8. What are your Weaknesses? 9. Who Is Your Target Audience? 10.What Differentiates You From Your Competition? Would you add any steps or comments along the way?

1.Can you explain in less than 15 seconds what value your brand provides the world? 2.Can you explain in less than a minute your vision for your brand? 3.What are your 3 biggest challenges and what are you doing about them? 4.What are the 3 biggest opportunities and how are you planning to exploit them? 5.Do you read, think, listen outside of your company...and do you use those ideas to improve your brand? 10 Questions to Develop Your Brand

6.Would you follow your blog? 7.Would you follow your tweets? 8.When was the last time you ordered secretly from your company - and were you wowed! 9.What three words would a new customer and an existing customer use to describe your company/service? 10.Are they representative of the brand personality you are trying to portray? 10 Questions to Develop Your Brand

Reputation management means tracking your personal brand both online and offline and reacting when necessary. While a lot of people think that personal branding is synonymous with reputation management, it is more like routine maintenance, after you’ve already established yourself. Five Free Tools for Personal Reputation Management

1.Google - Google.com/alerts 2.Blog posts – Technorati.com 3.Blog comments – backtype.com 4.Discussion boards - boardtracker.com 5.Twitter – search.twitter.com Five Free Tools for Personal Reputation Management

Form small working groups Develop your own personal brand worksheet. Share your answers with your group. Develop Your Personal Brand Worksheet

Answer the 10 Questions to Develop Your Share your answers with your group. Answer the 10 Questions to Develop your Brand

Check out the 5 free tools Set up 3 Google alerts for your industry Five Free Tools for Personal Reputation Management