+ GET YOUR MESSAGE OUT BUILD YOUR BRAND MAKE CONNECTIONS BLOGGING AND POSTING CREATE VIRAL CONTENT WHAT NOT TO DO.

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Presentation transcript:

+ GET YOUR MESSAGE OUT BUILD YOUR BRAND MAKE CONNECTIONS BLOGGING AND POSTING CREATE VIRAL CONTENT WHAT NOT TO DO

+ LinkedIn: Heather Proudfoot

+ BEFORE YOU START

+ How to determine your vision GOAL/OBJECTIVE MISSION STATEMENT Example: We will use Instagram to showcase our company culture to recruit new talent. BRAND VOICE COMMITMENT

+ Why bother? We are taking this… … …and replacing it with this.

+ Determine Your Vision

+ THE PLAN

+ The “Big 2” Facebook Fan Pages Business Places “Likes” “Shares” Twitter Followers “RTs” Microblog

+ Beyond Facebook & Twitter Instagram Pinterest YouTube LinkedIn Google+ Bonus Tools: Google My Business

+ Who Is Your Audience? Vision Market research Competitors Trends

+ CHOOSE YOUR CHANNELS SERVICE PRODUCT B2B HUMAN2HUMAN COMBINATION

+ Explore Your Channels

+ Channel-Specific Messaging Watch your language! Media matters Contests are not created equal

+ Schedule it! CONTENT CALENDARS Paper & pen Google Calendar Timing Responsibilities BufferApp & Software

+

+

+

+ BUILD A FOLLOWING

+ Interact

+ Share Post Content that Interests Your Customers Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesn’t relate to Red Bull directly.

+ Follow/Friend Discriminately

+ Be Authentic

+ Innovate Caption Contests!!Hashtags!!!

+ Give Stuff Away

+ Avoid Scheduling Disasters

+ Crisis Management Complaints Trolls Event Failures Communication Breakdown

+ THE MAGIC INGREDIENT

+ Brainstorm Social Posts

+ THE ART OF BLOGGING

+ Why blog? YOU own the content Increase your SEO (aka make Google like you) Drive traffic to your website Tell your whole story

+ Write often, publish, and forget

+ Blog about people Partners Customers Success stories YOUR stories Advice & Expertise Guest Blog!

+ Blog about benefits

+ Blog about expertise How-to’s Share your knowledge Think “SEARCH”

+ AVOID Jargon

+ Proofread. (Then have someone else proofread.)

+ Brainstorm Blog Posts

+ CREATE VIRAL CONTENT

+ Definition of Terms “Viral means that a piece of content has been well-received and widely shared, far exceeding the original poster’s own network.”

+ MEMES

+ Viral Video

+ Make Your Words Go Viral Titles Are Gold 30 Things to Stop Doing to Yourself Why I Won’t Take Your Business Card Marriage Isn’t for You The Little Mistake that Cost Me $7000 a Year Bulleted Lists “Tips” & “Hacks” Personal Stories Capitalize on Current Events

+ Best Practices Positive Content Helpful Content Highly Emotional Content

+ What NOT to Do

+ TRAGEDY - Epicurious

+ BULLYING - Benchmark

+ PASSWORDS - Burger King

+ STAFF - Chrysler

+ BAD DAY - Amy’s Baking Company

+ LinkedIn: Heather Proudfoot