CUES Golden Mirror Awards: Website

In January 2011, Goldenwest began the process to redesign the existing public website that was originally launched in Our objectives included providing our members and guests with a more valuable and user-friendly online resource for financial tools, loan applications and credit union news. Measuring the success of the project is monitored by tracking traffic to the site, time spent on the site, and loan applications originating from the site. In September 2011, the new public website was launched for our members and guests at

Home Page New Site: Site

Home Page Features Contact Us Search Rates Apply for a Loan Find a Branch or ATM Online Branch Access Financial Education Repos/REOs Index Important Info Goldenwest researched the most popular features in our old site, and added convenience features requested by members and employees, to create the homepage for our new site.homepage for our new site

Additional Home Page Features Scrolling over main product categories on home page provides more product detail via pop-ups. Option to view stock market updates. Links to social media sites: Facebook, Twitter, YouTube and the President’s blog.

Become A Member Become A Member New website feature allowing guests to apply for Goldenwest membership online.

Contact Us New Site: Contact UsContact UsOld Site New Feature: FAQs

About Goldenwest New Site: About GoldenwestAbout Goldenwest ; Old Site Quarterly Newsletter Media Releases

Branch Locations New Site: Branch LocatorBranch Locator Old Site New Feature: Locators with Maps

Branch Location Detail Branch Locations: Each branch is featured on its own web page with a photo, map, branch hours, and services available.

ATM Locator ATM Locations: All Goldenwest ATMs and Co-op Network ATMs are searchable on the Branch/ATM locator page.

President’s Blog & Twitter Feed New Feature: President’s Blog and Twitter Feed President’s Blog and Twitter Feed Members can follow Kerry Wahlen, Goldenwest President/CEO, on his Twitter feed

Auto Center New Site: Auto CenterAuto CenterOld Site New Feature: Loan Calculators

Online Loan Applications New Site: Online ApplicationsOnline Applications Old Site New Feature: 30 Minute Guarantee

Rate Sheet New Site: Rate SheetRate Sheet Old Site New Feature: Apply Now Buttons

Repos & REOs New Site: Repos & REOsRepos & REOs Old Site The “repo” page is the second most visited section of our website, averaging more than 13,000 visits each month.

General Visit Statistics October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 Page views went up 2.88% Pages per visit went up 9.60% Average visit duration went up 32.57% (03:42 vs 02:47) Bounce rate went down -8.85% New visitors went up 1.91%

Search Engine Optimization October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 Totals visits from search engines went up from 12.91% to 22.48% of total traffic. The site’s Google rank for the phrase “Credit Union in Utah” went from non-existent to first page (currently in 8 th position) Traffic from Google went up 7.85% Traffic from Bing went up 12.61%

New Search Feature October 1, 2011 to April 23, 2012 Unique users: 7,807 Unique searches: 9,986 New Branch/ATM Locator October 1, 2011 to April 23, 2012 Page views: 6,397 Total searches: 85,974 (includes people moving around on the map)

Loan Applications October 1, 2011 to April 23, ,105 Didn’t track loan applications on old site Contact Requests October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 Old Site: 691 New Site: 411

The new Goldenwest website was designed and produced in-house in a collaborative effort by the marketing and IT departments. Previous Goldenwest websites were designed/produced by an ad agency. Estimated cost savings by bringing the website project in-house was $50,000 for the initial design, and another $10,000 annually for upkeep/maintenance.