FOCUS Social Media for Sales

Why running a campaign  To increase your followers  Promote your event  To promote your content  Launch a thought leadership campaign  To increase traffic to your web site

Increasing your followers  Get people to like your Facebook page  Get people to follow you on Twitter  Get people to connect with you on Linkedin  Get people to follow your company on Linkedin  Get people to watch your videos on youtube  Get people to join your Youtube channel  Get people to follow your blog

Great Facebook campaigns

McDonalds - Breakfasts

Heineken Light up Christmas - Beirut

Barclays – meet Dan

Cheerios

Cheerios – Genetically Modified Organisms (GMO)

Facebook

Facebook spoofs

Tips on growing your “likes”  feature a like box on your own website  Make sure your Facebook page URL is clearly listed on all your collateral  Feature the most important apps/tabs at the top, and customize the thumbnails  “Pin” important posts to the top of your page  Create and share compelling content  Use large images in posts  Post “Milestones.”  Use Facebook ads

Getting followers on Twitter  Make them aware of your existence  Give what you want  Retweet your way to the top  Engage into healthy discussions  Brand your twitter background

Vodadone Egypt – Happiness Campaign

Planeta Terra

India: 55DSL from the house of Diesel

What do you love about EID?

You don’t have to be BIG

Deutsche Bank

Behind the scenes – White House

Twelpforce

Adidas

How not to do twitter campaigns

Vadafone Egypt – Twitter crisis Vodafone Egypt ran the "Shokran" campaign during the month of Ramadan. It means "Thank You" in Arabic. The campaign encourages people to show their appreciation to someone that they want to thank. Vodafone Egypt promised to retweet messages using the hashtag #VodafoneShokran. When supporters of former president Hosni Mubarak voted him to the top of the list, suddenly a fun social game became political

Mobinil – CEO gaffe

Linkedin Campaigns  Boosting your SEO  Promoting your blog feed  Linkedin Ads  Utilising events to engage clients  Using groups to connect with people  Tell the world you’re on linkedin

Grow your Linkedin presence

Fujitsu Linkedin Campaign

The Best Comment Contest

Just Falafel – Multi Media

Dove Men Care

Most effective campaigns - Events  It’s immediate  You can promote it on all social media networks  It’s a way to create new (user generated) content  You can easily build in competitions  You can bridge online with offline  People can sign up  It’s engaging

Facebook Events

New – cover photo for facebook events

Twitter Events

Meetup Events

GITEX 2012 Social Buzz

Promote your Content  Social Media giveaways  Donate to charity  Photo tagging contest  Survey contest  Hashtag giveaway  Giveaway traffic

Promotions  Make sure your promotion doesn’t get you into trouble  A Facebook promotion does need an app  Twitter Promotions Must Provide Rules Disclosure  Beware of the Lottery  Make it easy for users to share  Regularly promote your competition  Amplify your message through partners  Seed the contest with a few submissions.

A simple content campaign – 1 week  Monday – write and publish a blog post and spread on your key social networks  Tuesday – Summarise blog post in 3 slides and upload on  Wednesday – Capture slides on video and publish on Youtube and VimeoYoutubeVimeo  Thursday – Convert blog post in PDF article and publish on  Friday – Record reading of blog post and post as podcast – using

The Social Media Hub

Volkswagen – the people’s car