Evolution of the Office of Enrollment Management at University of West Georgia Or How Micheal Crafton May Be Somewhat Responsible for Your Being Here Today

Goals of the Office of EM Five Basic Goals of the Office In Chronological Order Resulting in These Retreats

Goal # 1 Advisor to the VPSS for Enrollment Management: Liaison, Communication Link among Divisions, Units, Departments Bring Professional EM Concerns Participate in Student Services Department Head Meetings

Goal # 2 Establish an Office of Enrollment Management Office, Web Site, Organizational Space A Locus of Organization Create Enough Fuss with Surveys and s and Address at the General Faculty Meeting to Create a Presence

Goal # 3 Develop an Executive Committee Committee as an Advisory Committee Representation from Every Campus Sector Communicate Issues Respond to Problems Formulate Action Plans Effect Cultural Change

Goal # 4 Enactment of EM Cultural Change Through Small Groups Numbers Committee First Year Programming First Year Seminar Group Academic Advising Committee Transfer Orientation Committee

Goal # 5 Develop an Enrollment Plan Survey of Peer Enrollment Plans Alignment of Enrollment Targets and Mission Plans for Achieving Targets Report on Targets Assessment of Process

Summary of Goals Goals 1 through 4 These Summarize Year One of the Office They May be Characterized Developmental Multi-dimensional Reactive

Summary of Goals Goal # 5 Represents Shift from EM to SEM Strategic Enrollment Management The Targets and Plans Once Set Will Set Priorities for Resource Allocation Align and Focus Mission and Vision Clarify Market Niche Enhance Recruiting

Enrollment Target Decisions What Preparation is Necessary before Making Decisions on Targets? Data, Data, Data