1 Viewpoints for a Strategic CIO

IT Manager EMEA 2008 VP Global IT

3 Understand your Business

4 MEUR Net sales8341,793 EBIT Brands415 Sales organizations1433 Personnel at year end The development of the Group

5 A broad portfolio of branded sporting goods

6 Innovative & attractive products

7 CONSUMER STRATEGY Global brands Equipment for serious sports participants TRADE STRATEGY Portfolio of sports Premium Customer service PLATFORM STRATEGY Shared Sales & Distribution Shared Logistics (DCs and Transport) Shared Sourcing & Manufacturing  All enabled by a shared IT platform Business Strategy

8 The Challenge

9 Understand how the business is changing Gain credibility amongst Top Management Guaranty system stability during transformation Integrate multiple independent business into 1 set-up Build a Global IT team Identify strategic development programs The Challenge

10 Ensure stable system delivery Establish a shared IT Strategy Clearly define the systems future Build new IT Organization Deliver fast first successes IT Governance Value Delivery Strategic Alignment Resource Management Performance Measurement Risk Management Source: IT Governance Institute The Approach

11 IT Strategy Amer Sports Targets Amer Sports Business Strategy Technology Architecture & Technical Infrastructure Business Application Portfolio Business Processes Reporting Align business and IT strategies

12 Centralized Council of Equals Federated Decentralized Fully Outsourced CIO Apps BU IT ERP CIO Apps ERP Web BU IT CIO BU IT ERP CIO BU IT CIO SLA Vendor Team From extreme decentralization to centralization Competence centers to enable balance of power Global concepts with regional execution Build the IT organization

13 HQ Helsinki, Finland Sales Office Factory Logistics ASO G-1 Consistent Transparent Re-usable Scalable From Holding to Integrated Group

14 ONE Goal ONE Team ONE Company Global Master Data Global Harmonized Processes Global ONE Program

15 IT Strategy Amer Sports Business Strategy Technology Architecture & Technical Infrastructure Business Application Portfolio Business Processes Reporting Amer Sports Targets HW Standards Office SW Shared System + ADS Group Network Security Standards Business Template Performance Reporting Business Processes Define Master Data Mgt. Do your homework first – Build solid platform

16 Lessons learned

17 The systems have to run – only then talk strategy Understand your business & gain credibility Speak business language Your team needs to understand the direction Revive your team Have fast successes Lessons learned

IT Manager EMEA 2008 VP Global IT 2010 IT is a journey

19 Thank you!